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Hearst Magazines to Include "Please Recycle" Logo in Its 19 U.S. Titles Beginning in July
| Source: Hearst Corporation
NEW YORK, NY -- (MARKET WIRE) -- April 10, 2007 -- Hearst Magazines President Cathleen P. Black
today announced a new company-wide environmental initiative aimed at
encouraging magazine readers to recycle the magazines that they read.
Beginning with July issues, Hearst's 19 U.S. titles will begin carrying the
"Please Recycle This Magazine · Remove Inserts or Samples Before Recycling"
logo. Hearst is the first magazine company to adopt this initiative on a
portfolio-wide basis.
"Hearst's commitment to the environment is not just about building the
first 'green' building in New York City," said Black. "Being a leader on
the environmental front and making our announcement today is a great way to
reinforce that message with our 73 million monthly readers, advertisers,
retailers and wholesalers, and vendors. Surprisingly, today fewer than 20%
of Americans are recycling their magazines at home. We believe that
publishing the logo is an important step in communicating our support of
recycling efforts. This is just one of a number of environmental
initiatives that Hearst Magazines and Hearst Corporation have undertaken."
The Please Recycle logo will be prominently displayed in Hearst magazines
either on the masthead page or in the table of contents, and
Editors-in-Chief will promote the appearance of the logo in their various
Editor's Letters and/or elsewhere in their magazines.
The Please Recycle campaign was recently announced by the Magazine
Publishers of America (MPA) and is an industry-wide public education
campaign the MPA is undertaking with its member publications to get readers
to recycle their magazines when they are done enjoying them.
Today only about 20% of magazines are recycled from the home, even though
at least two-thirds of the population has access to magazine recycling in
their communities and curbside. Increasing magazine recycling will help
fuel the increasing demand for recovered fiber and further reduce demand on
the world's forests.
Among Hearst's accomplishments on the environmental front, the most
recognized are the company's completion of Hearst Tower, the first gold
LEED certified building in New York (honored by Global Green USA);
partnering with the State of California, California Rangeland Trust and
American Land Conservancy in 2005 to form the largest conservation easement
(http://www.hearstranchconservation.org) in history (82,000 acres) in San
Simeon, Calif.; and participating in philanthropic tree planning through
National Arbor Day Foundation (www.arborday.org) and New York Restoration
Project. Riverkeeper (www.riverkeeper.org), vice chaired by Robert F.
Kennedy, Jr., will honor Hearst on April 19 for its support of the
organization.
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com) and one
of the world's largest publishers of monthly magazines, with a total of 19
U.S. titles and nearly 200 international editions. Hearst reaches more
adults than any other publisher of monthly magazines (73.4 million
according to MRI, fall 2006). The company also publishes 20 magazines in
the United Kingdom through its wholly owned subsidiary, The National
Magazine Company Limited.
For more information on this initiative and recycling in general, please
visit the Magazine Publishers of America at www.magazine.org/pleaserecycle.