Saku ends Q1 with exceptional sales


Saku Õlletehase AS ended the first quarter with beverage sales of 21 million
litres, a notable 33% upswing on the same period in 2006. The main growth
drivers were the water and cider and long drink categories. Beer sales grew
more modestly. 
“I am extremely pleased to state that Saku's sales for the first quarter were
the largest in the market,” said chairman of the brewery's management board
Ireneusz Smaga. Commenting on the company's strong results Smaga said that in
addition to the successful sales of established products, in Q1 Saku launched 8
product innovations most of which were very warmly received. “Sales of special
beer Saku Abbey which was launched in January surpassed our expectations many
fold. The exclusive can of Saku Kuld which we launched at the beginning of the
year also became an instant success - sales exceeded the forecast two times.
Other successful products include our classical cocktail line SIN which was
supplemented at the beginning of the year with two new flavours, pomegranate
flavoured DLight and KISS Spritzer Rosé,” observed Smaga. “Distribution of the
well-known products of the Finnish beverage producer Sinebrychoff has also
contributed to our exceptional results,” he added. 

Commenting on the results of Q2 Samaga said that the biggest hit will probably
be the small Saku Originaal which was launched last week with the company's new
corporate logo. The whistling pull-0ff cork of the product has already caused a
lot of excitement among consumers. 

Saku Õlletehase AS will release Q1 financial results on Tallinn Stock Exchange
on 30 May 2007. 

Livia Kulm
Saku Õlletehas
Communication Manager
+ 372 6508 303
livia.kulm@pruul.ee
www.saku.ee