Contact Information: Contact: Chris Sharng Natural Health Trends Corporation (972) 241-4080
NHT Global Begins Pre-Registration for the People's Republic of China Market
More Than 10,000 Preferred Service Customers Registered to Date
| Source: Natural Health Trends Corp.
DALLAS, TX -- (MARKET WIRE) -- April 24, 2007 -- Natural Health Trends Corp. (NASDAQ : BHIP ) today
announced it has begun pre-registering new customers interested in
purchasing its products for personal consumption in the People's Republic
of China ("PRC"). Since pre-registration became available online on April
9, 2007, more than 10,000 customers have pre-registered.
The Company's PRC organization, legally incorporated in China as NHT Global
(China) Commodities Co., Ltd., will operate on an e-commerce retail
platform that is separate and distinct from the worldwide platform for NHT
Global. Those registrants pre-registering for the PRC market will be
referred to as Preferred Service Customers and will receive discounts based
on volume purchases of NHT Global (China) products for personal
consumption. The platform, created specifically for the PRC market, is
designed to be in compliance with changing laws and regulations in China.
"Due to the Chinese New Year holidays and the shareholders' action in
February, sales in the first quarter were slow and we anticipated a slower
build-up. The enrollment in these first few days has exceeded our
expectation, especially as we just came off a slow first quarter. We are
tremendously pleased with the fervor and excitement around this
pre-registration period as PRC residents have quickly signed up to receive
the great discounts and amazing products we will be offering in the
upcoming months," said Curtis Broome, Worldwide President of NHT Global.
"There is a strong demand in this market for high-quality, immediate-impact
products and we're excited to be on the brink of officially launching
operations in the Chinese market."
The Greater China market is currently the Company's most important business
development project. In 2004, 2005 and 2006, approximately 58 percent, 64
percent and 70 percent of the Company's revenue, respectively, was
generated through Hong Kong and Taiwan.
"This market represents great opportunity for us as an organization,"
continued Mr. Broome. "We have already made a substantial financial
commitment to the Greater China market as a whole and the PRC market
specifically, and we're committed to making this launch and this market a
success for our new Preferred Service Customers and our stockholders."
NHT Global anticipates the official launch to occur by the end of the
second quarter of 2007. At that time and over the months ahead, it is the
Company's plan to give Preferred Service Customers access to purchase new
skincare, lifestyle and health and wellness products for personal
consumption not previously included in the NHT Global product portfolio.
Additional information on the China-specific product portfolio will be
available in the upcoming weeks.
PRC residents interested in pre-registering can visit www.nhtglobal.com.cn.
About Natural Health Trends Corp.
Natural Health Trends Corp. is an international direct-selling and
e-commerce company operating through its subsidiaries in 15 countries
throughout Asia, North America, Europe and Latin America. The Company
markets premium quality personal care products under the NHT Global
(formerly Lexxus International) brand. Additional information can be found
on the Company's Website, and management encourages interested parties to
register for updated corporate information via e-mail on the Company's
homepage, www.naturalhealthtrendscorp.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995 -- Forward-looking statements in this release do not constitute
guarantees of future performance. Such forward-looking statements are
subject to risks and uncertainties that could cause our actual results to
differ materially from those anticipated. Such risks and uncertainties
include the terms of the proposed private placement financing and whether
or not it will be completed, as well as other risks and uncertainties
detailed in our Annual Report on Form 10-K for the fiscal year ended
December 31, 2006 filed with the Securities and Exchange Commission. We
assume no obligation to update any forward-looking information contained in
this press release or with respect to the announcements described herein.