Contact Information: Media Contact: Russ Klein Aberdeen Harte-Hanks (617) 854-5244 Russ.klein@aberdeen.com
Improve the Time and Cost of Your Data Migration Projects
Benefits of Master Data Management in Data Migration
| Source: Aberdeen Group, a Harte-Hanks Company
BOSTON, MA -- (MARKET WIRE) -- May 3, 2007 -- In a recent survey conducted by Aberdeen, a
Harte-Hanks Company (NYSE : HHS ), it was found that Best-in-Class companies,
which have implemented a master data management (MDM) strategy, are twice
as likely as others to see a greater than 50% improvement in on-time
completion of data migration projects. It is clear that MDM has a positive
impact on the on-time completion of data migration projects, saving
companies money and headaches.
The "Master Data Management in Data Migration" benchmark report answers
questions about the strategic actions and technologies best-in-class
companies are using to implement an MDM strategy. A key differentiator
between best-in-class and others is the presence of well defined processes
and procedures for MDM. Best-in-class also have well defined comprehensive
end-to-end data migration plans in place, which sets them further apart
from the average and laggard companies.
As data continues to morph and grow, the need for MDM strategy continues to
increase. Fifty-one percent of respondents indicated the key pressure
forcing companies to consider an MDM strategy is the need to improve
business process management. It is becoming increasingly necessary for
companies to have data definitions and classification in place at the time
of data inception, and not as a reaction once the data has been created.
Over one-third of best-in-class companies emphasized the need to put a data
migration roadmap in place, and maintain and update that roadmap as
business requirements dictate.
"Having a documented, end-to-end business continuity plan for data
migration is the first step to becoming BIC. Once a comprehensive plan is
in place it is imperative that the plan be tested, updated and re-tested if
necessary, and key metrics to measure performance, such as on-time and
on-budget completion of migration projects are established," said Russ
Klein, Senior Analyst, Information Management Practice at Aberdeen. "This
will enable average and laggard companies to close the gap between
themselves and best-in-class."
The research, underwritten by Informatica, Raining Data and Utopia provides
readers with those factors, which contribute to the success of an MDM
strategy. It also provides the results that companies have seen across key
metrics, after implementing an MDM strategy, and compares these companies
against those who have not persued a similar strategy.
To obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=3971
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.