Laptop Design USA Branches Out With Computer Customization

Redesigned Web Site Features Personalization, Portfolio and Design Library


DEARBORN, MI -- (MARKET WIRE) -- May 9, 2007 -- "Express Yourself" is the theme of Laptop Design USA's Web site which features the many ways customers can customize their laptops, computer towers, iPods, external hard drives and other computer accessories.

"When we launched this business less than two years ago, our initial goal was to commercially brand laptop lids with companies' and organizations' colors, logos and trademarks for almost a billboard effect," said Peder Blohm, president of Laptop Design USA. "We're still doing this, but our customer base has grown tremendously, and people are looking for personalization."

The company's recently redesigned Web site, developed by the Michigan design firm of DTM Creative, features an extensive portfolio of laptop designs; a personalization section with examples of customized laptops, towers, and other accessories; and a design library of original artwork from which customers can select or submit their own.

Laptop Design utilizes two processes to apply a permanent finish to computer surfaces. One process applies high quality automotive paint to the selected surfaces of the laptop and other computer components, matching virtually any color customers select with matte, gloss, metallic, pearl and color-shifting features.

"Right now, various shades of pink, 'Ferrari' red and high gloss black are among the most popular colors selected," said Blohm.

The other application is a patented process that imbeds the colors and images directly into the surface of the laptop or computer component. There is no limitation on artwork that can be applied.

Blohm indicated that this process is well suited for applying high resolution graphics, particularly for gaming computers. In March, Laptop Design USA provided all of the branding on the high-profile surfaces of the new Commodore Gaming computers that were introduced at the CeBIT show in Hannover, Germany. The gaming community worldwide had been "buzzing" for weeks about the anticipated return of Commodore, the legendary brand of gaming computers, which was well known for the Commodore 64 and Amiga more than 20 years ago.

"There was a great deal of speculation about what the new gaming PCs would look like, and it was our intent to surprise them beyond their wildest dreams," said Blohm.

Computers that have been branded by Laptop Design USA are now being sold through major online retail sites, a national home shopping network, resellers, computer OEMs and others throughout North America.

About Laptop Design USA, LLC

Laptop Design USA, LLC is the market leader in the United States to provide branding and customization of computers and other electronic devices for personalization and name recognition. Laptop Design works in partnership with computer manufacturers, major integrators and distributors to brand laptops, towers, and other computer components for customers. The company also directly services a variety of companies, universities, government agencies and others that want increased visibility and security. For more information, visit www.laptopdesignusa.com.

Contact Information: Media Contact Margaret Blohm, APR Margaux & Associates, LLC 313-406-3467 Email Contact

Examples of customization by Laptop Design USA