ADVISORY, May 30, 2007 (PRIME NEWSWIRE) --
WHAT: The Mobile Marketing Association (MMA) is pleased
to announce that Mark Greatrex, senior vice
president, Marketing Communications and Insights at
The Coca-Cola Company will keynote the Mobile
Marketing Forum June 6-7, 2007 in New York. Mr.
Greatrex will speak on transforming the marketing
model by building consumer relationships through
mobile. Additional keynote speakers include Bernard
Gershon, senior vice president/general manager, ABC
News Digital Media Group; Thomas Gewecke, executive
vice president, Global Digital Business, SONY BMG
MUSIC ENTERTAINMENT and executives from major
wireless carriers including: Alltel Wireless, AT&T
Inc., Helio, Sprint Nextel, Verizon Wireless and
Vodafone Group.
The 2007 Mobile Marketing Forum (MMF), hosted by
the MMA, will bring together industry leaders to
discuss and debate how the new mobile media is
revolutionizing customer engagement and providing
powerful new access to mobile content for consumers
worldwide.
More information on the event is available at:
www.mobilemarketingforum.com.
WHO: The MMA is the premier global non-profit
association established to lead the growth of
mobile marketing and its associated technologies.
The MMA is an action-oriented organization designed
to clear obstacles to market development, establish
mobile media guidelines and best practices for
sustainable growth, and evangelize the mobile
channel for use by brands and content providers.
The more than 400 global member companies include
agencies, advertisers, handheld device
manufacturers, wireless operators, aggregators,
technology enablers, market research firms and all
companies focused on marketing via the mobile
channel. For more information, please visit
www.mmaglobal.com
WHERE: The Marriott Marquis
1535 Broadway
New York, New York 10036
+1 212.398.1900
WHEN: June 6-7, 2007
PRESS INQUIRIES: For North America or Asia Pacific media registration
and/or briefing opportunities, contact Global Results
Communications at press@mmaglobal.com or
(949)608-0276.
For EMEA media registration and/or briefing
opportunities, contact Liberty at
press.emea@mmaglobal.com
The Mobile Marketing Association logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2339