NEW YORK, June 11, 2007 (PRIME NEWSWIRE) -- Dow Jones & Company (NYSE:DJ) today reported May advertising revenue and volume for its leading print publications.
Advertising revenue at The Wall Street Journal decreased 3.4% in May on a 7.3% decrease in advertising volume, due to declines in technology, general and classified advertising partially offset by a slight increase in financial advertising. Technology advertising volume decreased 30.5% as decreases in software, hardware, office products, technology professional services and personal computers advertising were modestly offset by increases in communications and other B2B technology advertising. General advertising volume decreased 5.8% as decreases in auto, media and other consumer advertising were partially offset by increases in travel, luxury goods, healthcare and professional services advertising (excluding auto, general advertising volume increased 10.0%). Classified advertising volume decreased 3.3% due to a decrease in residential real estate advertising partially offset by a gain in commercial real estate and other classified advertising. Financial advertising volume increased 0.1% due to an increase in retail and wholesale advertising partially offset by declines in insurance and tombstone advertising.
At Barron's, total advertising revenue increased 2.0% in May on a 3.6% increase in advertising pages despite one less issue in May 2007 versus the prior year period. On a per issue basis, total advertising pages increased 29.5% primarily driven by increases in consumer and financial advertising.
International advertising revenue increased 47.4% in May primarily driven by gains in financial and general advertising at the international editions of the Journal.
Local Media Group advertising revenue, on a same property basis, decreased 5.7% in May on a 12.1% decline in volume, as decreases in classified (down 12.0%), non-daily (down 16.0%) and display (down 3.4%) advertising revenue were partially offset by an increase in online (up 46.4%) and preprint (up 4.6%) advertising revenue.
Dow Jones & Company (NYSE:DJ) (www.dowjones.com) is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch, eFinancialNews and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones owns 50% of SmartMoney and 33% of STOXX Ltd. and provides news content to CNBC and radio stations in the U.S.
The Dow Jones & Company logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2636
Dow Jones & Company 2007 Advertising Percentage Increases (Decreases) from 2006
May Year to Date
Actual Actual
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THE WALL STREET JOURNAL:
Total advertising revenue (3.4%) (4.2%)
Total advertising volume(a) (7.3%) (5.9%)
General (5.8%) (3.6%)
Technology (30.5%) (24.4%)
Financial 0.1% (0.9%)
Classified & Other (3.3%) (3.5%)
International advertising revenue(b) 47.4% 20.3%
Barron's advertising revenue 2.0% 17.0%
Barron's advertising volume 3.6% 14.5%
Ottaway Newspapers advertising
revenues:(c)
Display (3.4%) (3.4%)
Classified & Other (12.0%) (10.5%)
Non-daily (16.0%) (17.1%)
Preprint & other 4.6% (2.1%)
Online 46.4% 58.6%
Total advertising revenues (5.7%) (6.1%)
Ottaway Newspapers advertising
volume (d) (12.1%) (10.9%)
(a) For volume comparison purposes, a page in 2007 is considered
equivalent to a page in 2006, despite the page-size decrease in
2007.
(b) Includes the international editions of the Journal,
eFinancialNews and the Far Eastern Economic Review.
(c) Excludes discontinued operations from the current and prior year
periods.
(d) Excludes discontinued operations from the current and prior year
periods, as well as preprint and online advertising.