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Creating Business Opportunities in Digital Music and Movies Through Digital Watermarking Technology
Viable Business Models Are Being Created by Companies Such as Philips, USA Video Interactive Corp., and Verimatrix, Through Innovations in Content Protection
| Source: DigitalMediaStocks.com; USA Video Interactive Corp.; Philips; Verimatrix
POINT ROBERTS, WA and DELTA, BC--(Marketwire - June 19, 2007) - www.DigitalMediaStocks.com,
an investor and industry news and research portal for the digital media
sector, reports on how rising levels of music and movie piracy are creating
viable business models for digital watermarking technology providers.
Turning content protection challenges into market opportunities through
digital watermarking across music, movies, and Pay TV, are companies such
as Philips (NYSE : PHG ), USA Video Interactive Corp. (OTCBB : USVO ) (TSX-V : US ) and Verimatrix.
The content industry has struggled to keep up with the Internet, which has
changed the way that people view and share media. The music industry, which
had to deal heavily with the problem of piracy as the Internet gained in
popularity, was taken by surprise and appeared unprepared to handle the
flood of pirated music being distributed. The industry has now evolved and
has taken steps to curb the problem; part of the music industry's solution
has been the use of watermarking.
Mr. Reed Stager, Chairman of the Digital Watermarking Alliance, describes,
"Digital audio watermarking has been deployed in conjunction with licensed
DVD-audio implementations to prevent playback of unauthorized copies. Most
pre-release music of major artists from the main music labels carry media
serialization watermarks in the music tracks that can help them identify
leaks prior to the release of an album."
Despite the efforts by the music industry, many feel that the main focus
has shifted to digital video now that broadband speeds have made
distribution feasible, fast and as a result, popular.
As a result, several technology firms have turned their attention to
developing and implementing innovative watermarking solutions.
Philips (NYSE : PHG ) broad content identification product portfolio is used
for content monitoring, forensic tracking, rights clearing, copy protection
and interactive applications throughout the movie creation and distribution
chain; CompuTrack is used by major Hollywood Studio's for protecting their
valuable pre-release content, CineFence is already deployed in thousands of
digital cinemas, and VTrack forensic watermarking provides additional
protection to high value content in PayTV applications. Moreover, Philips
has introduced a service platform called MediaHedge that enables content
owners and internet websites to monitize new video distribution business
models.
USA Video Interactive Corp's (OTCBB : USVO ) (TSX-V : US ) MediaSentinel
product is an integrated anti-piracy device for use in modern video
production environments that uses SmartMarks, invisible forensic
information which is embedded into every video frame without compromising
video quality. The Company has also developed MediaEscort, a software
application specifically designed for content distributed via the Internet
and is working closely with a major Hollywood studio to implement this
technology.
Watermarking is also finding a market within Pay TV applications through
companies like Verimatrix. The Verimatrix VideoMark™ is a secure and
invisible content tracking solution that enables forensic, user-specific
marking of analog video at each PC or set-top box client in a pay-TV
system.
The full report is available at:
http://www.digitalmediastocks.com/Articles/061907a.asp
Digital Media Portal Sponsor:
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http://www.digitalmediastocks.com/CO/USVO/
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