The First DAB+ Demonstration in Asia to take place at BroadcastAsia 2007

The First DAB+ Demonstration in Asia to take place at BroadcastAsia 2007

Singapore, June 19, 2007 - Coding Technologies, Factum Electronics AB, Future
Waves and Maxscend Technologies today jointly announced the first-ever live
demonstration of a complete Digital Audio Broadcasting Plus (DAB+) signal chain
from headend to receiver at BroadcastAsia, June 19-22, 2007, in Singapore.
Demonstrations will be held throughout the show at the Factum booth at Singapore
Expo Hall 7/7H2-07. 

To date, approximately 5 million DAB radios and around 4 million Digital
Multimedia Broadcasting (DMB)/DAB receivers have been sold worldwide according
to WorldDMB, the international organization that is responsible for defining the
standards for digital audio broadcasting. WorldDMB represents 120 organizations
(mainly broadcasters and manufacturers) from more than 30 countries and is
responsible for promoting and coordinating the Eureka 147 family of standards.
The DAB+ standard, published by ETSI (TS 102 563) in February 2007, is the
latest audio codec standard developed by WorldDMB. 

With the advantage of significantly increased bandwidth efficiency, DAB+ offers
broadcasters the highest level of flexibility in lowering costs per channel and
in delivering a wider choice of stations to consumers. It is the most logical
choice for countries that are getting ready to deploy their first DAB systems,
such as Australia, China, India, Malaysia and Singapore. Many countries are now
considering adopting DAB+ into their national broadcast systems. Australia will
be the first to launch the system in late 2008. 
Adopting Coding Technologies' flagship product, the MPEG-4 aacPlus audio codec
(also known as HE-AAC v2), DAB+ enables broadcasters to provide better audio
quality with much higher spectrum efficiency. aacPlus is the most efficient
audio compression technology currently available worldwide. It offers the same
perceived audio quality at about one third of the bit rate required by MEPG
Audio Layer II used in the current DAB services. 

“Ever since we established a Coding Technologies office in Beijing a little over
a year ago, we have seen a growing acceptance and popularity of our aacPlus
technology in the region,” said Toni Fiedler, chief representative of Coding
Technologies China Office. “By closely working with an increasing number of
partners in the region, such as Factum Electronics, Future Waves and Maxscend,
we are able to deliver a best-of-breed audio compression technology to a wider
range of broadcasters here and around the world.” 

Factum is the leading supplier of head end solutions for DAB, DAB+ and T-DMB,
with professional customers in more than 40 countries all over the world. “We
are welcoming the new possibilities that DAB+ adds to digital radio”, said
Kenneth Lundgren, Managing Director of Factum Electronics AB, and continued:
“Factum has already delivered DAB+ equipment for trials in Europe. DAB+ is
available now, and we are proud to present a live demo of DAB+ at Broadcast Asia
together with other industrial leaders. 

The receiver used for today's demonstration was co-developed by Maxscend
Technologies, a China-based IC provider, and Future Waves, a leading supplier of
RF solutions for the digital broadcasting market.  
“Maxscend has the smallest demodulator chip with built-in support for enhanced
Forward Error Correction (FEC) required by DAB+ and offers the lowest power
consumption in the Industry,” said Zhihan Xu, CEO of Maxscend. “Working closely
with our partners, we will deliver the best product solutions to our customers.”
 “Future Waves has always aimed at providing high sensitivity and easy-to-use RF
tuner chips,” said Glenn Vandevoorde, CEO of Future Waves. “We are pleased to
contribute our expertise to this development.” 
# # # 
All trade names, company names and product names are trademarks or registered
trademarks of the respective owners 

Coding Technologies 
Coding Technologies provides the best audio compression for mobile,
broadcasting, and Internet. SBR™ (Spectral Band Replication) from Coding
Technologies is a backward and forward compatible method to enhance the
efficiency of any audio codec; putting the "PRO" in mp3PRO and the "Plus" in
aacPlus. Parametric Stereo from Coding Technologies and Philips again
significantly increases the efficiency of audio codecs for stereo signals at low
bit rates. Products from Coding Technologies are fundamental enablers of open
standards such as 3GPP, 3GPP2, MPEG, DVB, Digital Radio Mondiale, HD Radio, and
the DVD Forum. 
Coding Technologies is a privately held company with offices in Sweden, Germany,
China, and the USA. Founded in 1997 in Stockholm, the company later merged with
a spin-off of the renowned Fraunhofer Institute in Germany, the inventor of MP3.
Coding Technologies' customers include America Online, EMP, iBiquity Digital,
KDDI, O2, Nokia, Orange, RealNetworks, SK Telecom, Sprint, T-Mobile, Thomson,
Texas Instruments, Vodafone, and XM Satellite Radio. 
For more information, visit www.codingtechnologies.com. 

Factum Electronics AB 
Factum Electronics AB, a wholly owned subsidiary of Effnet Holding AB (publ), is
a world leader in the areas of DAB (Digital Audio Broadcasting), DAB+, DMB
(Digital Multimedia Broadcasting), and NICAM, digital stereo sound for analogue
television systems. Established in 1986, Factum Electronics AB has more than 20
years experience in digital broadcasting and are today serving broadcasters in
more than 40 countries around the world. Factum Electronics develops and sells
head end system solutions for DAB, DAB+ and DMB. Factum Electronics also
develops and sells middleware software for DAB, DAB+ and DMB receivers, as well
as test & monitoring equipment. The Factum NICAM products continues to serve
television broadcasters around the world with digital stereo sound. 
For more information about Factum Electronics AB, please visit www.factum.se. 

Effnet Holding AB (publ) is traded on the First North list of the Stockholm
Stock Exchange, under the ticker (EFFN), and its certified adviser is Remium
(www.remium.com). For more information please visit www.effnetholding.se. 

Maxscend Technologies 
Maxscend is a fables semiconductor company that provides the most competitive
mobile DTV chip solutions. Aiming at the emerging MDTV market, Maxscend
announced DAB/DAB+/T-DMB demodulator, MXD0120, which can be used in mobile
phone, personal media player, USB dongle, and vehicle entertainment systems for
MDTV reception. The chip is in volume production and adopted by top-tier mobile
phone manufactures in China. In addition to semiconductor ICs, Maxscend also
provides complete software and hardware platform solutions to help customers
achieve fast time to market. 
Funded by Sequoia Capital and Angel Investors, Maxscend Technologies Inc. was
incorporated in April 2006, and located in the ZhangJiang High-tech Park in
Shanghai, China. The founding team consists of Silicon Valley returnees with
many years of R&D, management and China local business experience. Maxscend has
assembled a word class R&D team which is capable of developing innovative
algorithm, architecture and chip implementation with unrivaled combination of
low power consumption, low cost and high performance. 

Future Waves 
Future Waves is a cutting-edge designer of RF and mixed-signal semiconductor
components for next generation digital communication and broadcast technologies.
Headquartered in Taiwan, Future Waves holds offices in the UK and Korea to
provide sales and customer support to our partners and customers in these
regions. 
Future Waves targets RF CMOS digital tuners for portable applications and
provides the most flexible RF solution in addition to industry leading
performance regarding power consumption, cost effectiveness and ease of use.
Additional information about Future Waves is available at www.f-waves.com. 



Press Contacts: 
Coding Technologies GmbH 
Gerald Moser 
Deutschherrnstrasse 15-19 
90429 Nuernberg - Germany 
Tel: + 49 911 928 91 14 
Fax: + 49 911 928 91 99 
press@codingtechnologies.com www.codingtechnologies.com 

Press agency UK 
James Wood 
Axicom UK 
Axicom Court 
Barnes High Street 67 
London SW13 9LE - United Kingdom 
+ 44 20 83 924 063 (phone) 
+ 44 20 83 924 055 (fax) 
+ 44 78 017 534 14 (mobile) 
james.wood@axicom.com www.axicom.com 

PR Agency China 
Lila Fu 
Weber Shandwick 
18/F, Building C, SOHO New Town 
No. 88 Jianguo Road, Beijing 
100022, PRC 
+ 86 10 8580 2022 (phone) 
+ 86 10 8580 4834 (fax) 
lfu@webershandwick.com 
www.webershanwick.cn 

PR Agency United States 
Rick Popko 
Weber Shandwick 
440 Pacific St. 
San Francisco, CA 94133 
+ 415 248 3414 (phone) 
rpopko@webershandwick.com 
Factum Electronics AB 
Kenneth Lundgren, Managing Director kenneth.lundgren@factum.se  
Tel +46 13 368607, 
Fax +46 13 368601 
info@factum.se  
www.factum.se  
Future Waves PTE LTD 
Kelly Wang, Marketing Manager 
Tel: +886 2 2799 8108 
contact@f-waves.com 
www.f-waves.com 
Maxscend Technologies Inc. 
Meng Rao 
Room 701B, Building 5 
No. 3000, Longdong Avenue 
Pudong, Shanghai, 201203 
Tel: + 86 21 61006488 ext 8097 
Fax: + 86 21 61009682 
meng.rao@maxscend.com 
www.maxscend.com