Discovery Channel Deploys Newsgator's Widget Framework to Syndicate Shark Week Content in Celebration of 20th Anniversary

DENVER, CO--(Marketwire - June 21, 2007) - NewsGator Technologies, Inc., the leading RSS platform company, today announced that Discovery Channel will deploy NewsGator's Widget Framework to promote the 20th anniversary of SHARK WEEK, offering a collection of content including Discovery News and special interactive features such as a virtual ocean deep sea dive, video mixer, map and quiz, beginning Friday, June 22.

With NewsGator, Discovery can now present topical, relevant information, news, videos and photos organized within a dynamic widget. Powered by NewsGator's Widget Framework, these "Shark Week Widgets" offer online readers a wide array of information and news content, while also inviting consumers to host "Shark Week Widgets" on their own personal Web sites and blogs.

SHARK WEEK, cable television's longest-running programming event and the ultimate in summertime television, is turning 20 this summer. Hosted by "Survivorman" Les Stroud, SHARK WEEK's 20th Anniversary will fill Discovery Channel's total day schedule from Sunday, July 29, through Saturday, August 4, from 9 AM to 3 AM (ET/PT) each day -- adding up to over 130 hours of shark programs devoted to the behavior of one of the most mysterious and majestic creatures on the planet. Also to be featured is a programmed-by-you Viewer's Choice hour at 8 PM, and eight all-new primetime specials at 9 PM.

"Audiences today want to choose how they consume and interact with information, whether that be news, entertainment or blogs," said Jane Root, president and general manager, Discovery Channel and Science Channel. "Integrating NewsGator's Syndication Services into our online network allows Discovery fans to engage with Shark Week content from their own personalized Web sites, blogs and desktops, while staying connected to the Discovery brand.

"Publishers of online content are beginning to realize the importance of giving their audience more choices and making it easy for them to consume content based on their specific interests and tastes," said J.B. Holston, president and CEO of NewsGator. "Relying on NewsGator's RSS platform offers Discovery a way to expand the reach of its content by giving online viewers a chance to experience the world through multiple sources, while keeping its audience within the Discovery brand."

The first deployment of NewsGator's Widget Framework, featured on the Discovery Channel blog, EVEREST: BEYOND THE LIMIT, gave fans of the program the latest news and photos about this past season's Mount Everest expedition as reported by climber Greg Child.

About NewsGator Syndication Services

NewsGator Syndication Services help media companies and content publishers engage audiences through the use of social media and Web 2.0 technologies. NewsGator's Web 2.0 syndication products, including Personalized Readers, Widget Framework and Community Publisher, give companies the tools they need to enable their audiences to create, subscribe and interact with the most relevant content, all within the company's brand. NewsGator Syndication Services are in use by some of the world's largest media companies and brands, including Media General, Newsweek, New York Times Regional Media Group, the San Francisco Chronicle, USA Today and Woman's Day.

About NewsGator Technologies, Inc.

NewsGator Technologies is the world's leading RSS platform company. Headquartered in Denver, Colo., NewsGator develops and markets RSS aggregation solutions for individual end users, enterprises and online content providers. Using NewsGator products and solutions, businesses and consumers can subscribe to news, information, podcasts and other relevant content more efficiently and effectively than with traditional channels. With NewsGator, users have access to RSS information via the Web, Microsoft Outlook, mobile devices and both Windows and Mac-based desktop clients. All NewsGator products synchronize seamlessly, enabling users to read their RSS feeds anywhere, anytime, with any device. For more information, visit www.newsgator.com.

Contact Information: Contact Information: Gavin Skillman or Jennifer Gazin LaunchSquad 415.625.8555 newsgator(at)launchsquad.com