NEW YORK, June 22, 2007 (PRIME NEWSWIRE) -- Wall Street Reporter Magazine has just published an exclusive interview with Dr. John Whitney, President and Chief Executive Officer of Itronics Inc. (OTCBB:ITRO), describing how he's generating multiple revenue streams from the company's unique silver halide recycling technology.
"Itronics is a photochemical recycling company; we've created technology that takes the liquids used to develop print and x-rays and converts those into a line of high quality fertilizers," he tells Wall Street Reporter senior analyst Todd Santorelli. "The liquids are hazardous because of the silver content and so our technology removes all of the silver, which we refine and sell."
The 9-minute interview is now available at http://wallstreetreporter.com in streaming audio, MP3, and text format -- all free of charge.
Highlights include detailed discussions of the following topics:
-- How the company's premium fertilizers (2-3 times more effective
than existing formulations) play into the Itronics strategy. "Our
driver for the next few years will be the fertilizers
themselves," Dr. Whitney tells WSR. "The reduction in the amount
of fertilizer that's needed is a big bonus for the environment.
It's huge."
-- The continued importance of photochemical handling and treatment
solutions given growth in photographic print markets. Even though
filmless technologies have replaced analog cameras, Dr. Whitney
says, prints still require halide processing. "We're seeing
growth of about 5-7% in that area."
-- The long collective tenure of the Itronics management team, many
members of which have worked together for over a decade to first
develop and then commercialize the technology.
-- Guidance on the company's ability to continue to operate
profitably and build its revenue streams. "Last year, we reported
our first gross profit since we started the fertilizer division,"
Dr. Whitney says. "That's the first time we've made a gross
profit in the first quarter of any year, and that's continuing.
As our sales increase -- we're expecting to double sales this
year -- our profitability will increase."
"As far as we know, we're the only company in the world that has this technology," he explains. "It's a green story. The generators of the photographic liquids benefit from our technology. The farmers that use the fertilizer also benefit from our technology."
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About Itronics Inc.
Itronics, through its subsidiary, Itronics Metallurgical, Inc., is the only company in the world with a "Beneficial Use Photochemical, Silver, and Water Recycling" facility that extracts more than 99 percent of the silver and virtually all the other toxic heavy metals from used photoliquids and converts the resulting liquids into environmentally beneficial, chelated, multinutrient liquid fertilizer products sold under the GOLD'n GRO trademark, and 5 troy ounce, 0.999 pure, Silver Nevada Miner numismatic bars. The environmentally friendly liquid fertilizers can be used for lawns and houseplants, and are available, along with GOLD'n GRO liquid fertilizer injectors, at the Company's "e-store" catalog at www.goldngro.com. The popular Silver Nevada Miner bars are available at the Company's "e-store" catalog at www.itromet.com.
Forward-Looking Statements
Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include, but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.