Yogurt Bar at Union: A Healthy Option for San Francisco's Dessert Crowd

SAN FRANCISCO, CA--(Marketwire - June 29, 2007) - Yogurt Bar today announced the grand opening of their flagship location -- Yogurt Bar at Union, which is located on Octavia at Union Street in the Marina District. The launch signifies a first in the area for customers wanting fresh, all natural frozen yogurt complemented by fresh fruit and other toppings. Yogurt Bar's secret recipe incorporates all natural ingredients bringing a delicious yogurt taste that is both unique and refreshing.

Yogurt Bar's new product line offers sinless dessert choices for both day and night and at 23 calories per ounce, is a selection that everyone can feel healthy about. Consumers can choose to either eat-in or take their servings in ready-to-go, signature Yogurt Bar logo cups.

In addition to two staple frozen yogurt flavors, original plain and green tea, customers will have the option of a variety of fruit flavors that will rotate monthly. There will be a topping assortment that includes a large selection of fresh berries and tropical fruit, as well as dry topping choices. For those customers that prefer their yogurt with a straw, Yogurt Bar will offer fresh fruit smoothies, customizable to taste preference.

"I'm excited to bring this healthy dessert to San Francisco, and want to let residents know that this is their neighborhood treat -- unique to San Francisco. It's a fresh frozen yogurt choice that actually tastes like yogurt," said Racquel Olea, founder of SF Yogurt Bar. "It's a tangy, new, refreshing treat -- one that plays well with our healthy lifestyle in the Bay Area. We are proud to begin a tradition of both healthy snack and dessert options."

San Francisco's Yogurt Bar at Union will open their doors for business tomorrow, Saturday, June 30th. Regular store hours include 11am to 10pm, Sunday thru Thursday and 11am-11pm on Friday and Saturday. Yogurt Bar will be closed on Mondays.

About Yogurt Bar

Based in San Francisco, Yogurt Bar at Union is the first dedicated frozen yogurt store in the city to offer a unique, low fat, all natural frozen yogurt dessert alternative. Independently owned and operated by a six-year resident of San Francisco, Yogurt Bar takes pride in developing its flagship location in the heart of the city. In a choice reflecting civic pride, Yogurt Bar names their serving sizes after San Francisco landmarks, which both residents and non-residents will recognize. Plans for additional San Francisco locations are currently in the works. To learn more, please visit our Web site at www.yogurtbarsf.com.

Contact Information: Editorial Contact: Kristofer Konietzko Media Relations Tel: 415-358-2491 Email: You can find us at: Yogurt Bar 2760 Octavia St. San Francisco, CA 94123 (415) 441-2585