Pricer appoints Charles Jackson as new CEO

Pricer appoints Charles Jackson as new CEO

The Board of Directors has appointed Charles Jackson, Vice President of Sales &
Marketing since 2002, to become new CEO of Pricer. He will succeed Jan Forssjö,
CEO since 2001, who will remain on the Board as a working member with focus on
special projects. 

The appointment is effective as of September 1, 2007.

“First I would like to give credit to what Jan Forssjö has achieved during his
more than six years as CEO. He has transformed Pricer and made it the world
leader in the Electronic Shelf Label market. I am happy that he will continue to
serve on the Board in order to support certain projects and ensure continuity”,
says Akbar Seddigh, Chairman of the Board. 

The stage is now set for further growth and improved margins to make Pricer a
profitable company. Consolidation synergies after the acquisition of Eldat have
been realised and Pricer is in a good position to benefit from the continued
development of the ESL market. Additional synergies deriving from the
acquisition is expected as the next steps are planned. Furthermore, Pricer will
continue to focus on customer benefit through innovations and new technologies.
“By appointing Charles Jackson, who has a proven track record of success in
developing the European ESL market, Pricer will obtain a CEO with a deep
knowledge of the company and first-hand experience of the needs of its
customers. His international experience combined with presence close to main
markets and customers will be of great importance in the truly international ESL
market”, adds Akbar Seddigh.

Charles Jackson, 43, and of Canadian and French nationality, with a degree in
Business Administration, has before joining Pricer worked in several
international growth industries in retailing as well as the telecom industry.


For further information, please contact:

Akbar Seddigh, Chairman of Pricer, telephone Ortivus AB, +46 8 446 45 00	

Jan Forssjö, President and CEO Pricer AB: +46 8 505 582 00

Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing product information on the shop floor.
The platform is based on a two-way communication protocol to ensure a complete
traceability and management of resources. The Pricer system significantly
improves consumer benefit and store productivity. 

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has over 3,100 installations across three
continents with approximately 60 % market share. Customers include many of the
world's top retailers and some of the foremost retail chains in Europe, Japan
and the USA. Pricer, in co-operation with qualified partners, offers a totally
integrated solution together with supplementary products, applications and
services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com  

Pricer AB (publ)						
Bergkällavägen 20-22
SE-192 79 Sollentuna
Sweden
Telephone: +46 8 505 582 00
Website: www.pricer.com 
Corporate Identity number: 556427-7993