GOLDEN, Colo., July 30, 2007 (PRIME NEWSWIRE) -- HumWare Media Corporation (Pink Sheets:HMWM) announced today that the Company has signed a Capital Equipment Lease Agreement that will allow the Company to deploy over 200 new Boondoggle Sports Network locations.
"This capital equipment financing allows the Company to leverage cash flow and be able to significantly grow the number of locations under contract. As we grow the number of establishments we will be able to exponentially drive revenue both from service fees and from advertising, which will allow the Company to be able to lease additional equipment for more locations," stated John Huemoeller, CEO of HumWare Media Corporation.
Boondoggle Sports Network delivers interactive entertainment catering to sports bars and restaurants across the country. Boondoggle increases traffic, brings patrons back to their favorite bar and promotes higher revenues for our growing client list of sports bars and restaurants.
Boondoggle's patent pending product, 'Fantasy DayGame' allows patrons to draft a new NFL fantasy football team each week at the restaurant. Guest selections are displayed on televisions inside the restaurant on personalized leaderboards. The contests use real-time statistical feeds allowing patrons to compete against others in the same location or against everybody across the country.
In addition to Fantasy Football, Boondoggle has recently released several new product offerings including: Marching2Madness and 'DayGame Pickem' for NASCAR, MLB Baseball, NBA Basketball, NHL Hockey and College Sports. The new DayGame Pickem Contests allow establishments across the country to provide their patrons with play along games and compete against others inside the establishment during events.
Boondoggle was also built to connect brands with consumers by delivering highly effective, targeted advertising messages either nationally, regionally or at specific site locations that are interspersed within the entertainment through the network.
About HumWare Media Corporation:
HumWare Media is an emerging out-of-home "new media" advertising/marketing company operating various digital signage networks including BSN, 19thHole.TV and Child Watch Network. The Company also operates unique online fantasy sports contests and sells sports memorabilia through its wholly-owned subsidiary Timeless Sports Inc.
Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions and partnerships, the effect of economic business conditions, and the ability to attract and retain skilled personnel. Penny Stocks are very highly speculative and may be unsuitable for all but very aggressive investors. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.