ROANOKE, Va., Aug. 29, 2007 (PRIME NEWSWIRE) -- Revolutionary new media, IntelliMat(r) and CounterVision(tm), are changing the way consumers spend money. While they aren't the inner voice that says "buy it," these digital signage products are a close second.
These rugged floor and counter devices -- thin enough to walk over, yet visible from three directions -- use their "cool factor" to captivate consumers at the point of purchase.
Both play virtually anything a PC can play (streaming video, Flash, MPEG), and because of their location, consumers can't ignore them. They are in their natural line of sight, delivering messages when and where 75 percent of buying decisions are made.
IntelliMat and CounterVision are unique media never before available to any industry. The company behind this new technology is LevelVision, a nearly two-year-old start-up in Roanoke, Va., led by seasoned entrepreneur and visionary Jim Currie.
"The IntelliMat engages people with the right message at the right time and at the right location by placing it always in their direct line of sight," Currie says. "The new media solution can be seen clearly from 20 feet away and interacts with the customer at the point of persuasion. Our extensive worldwide patent portfolio allows the advertiser to get more from the floor."
The company has test marketed its product in retailers such as Kroger, Circuit City Canada and the Virginia Tech bookstore, with impressive results -- sales increases ranged from 6 percent to 240 percent in the Virginia Tech bookstore.
And, influencing buying decisions is not the only thing on Currie's mind, as IntelliMat and CounterVision can easily and instantly provide important information, such as missing child alerts and severe weather messages. This technology has the ability to engage consumers more effectively because of its "proxemic" marketing effect -- talking one-on-one with customers in a defined space at the moment of purchase.
About LevelVision
LevelVision is a media solutions company that brings advertising and information to previously unreachable, highly desired commercial locations. Its extensive patent portfolio provides it with a competitive advantage worldwide for its dynamic displays that deliver digital advertising and informational messages -- that are highly engaging to consumers. The company's exciting out-of-home media solutions are scalable, network-capable, and easy-to-use right out of the box. For retailers, LevelVision provides a new source of recurring revenue through both the sale of in-store advertising and increased sales. For brands and advertising agencies, LevelVision effectively engages people closer to the point of decision, creating a new marketing dimension that is micro-targeted. LevelVision has more than 20 issued patents in U.S. and foreign countries and more than 100 patent applications pending worldwide. The company's Web site is www.levelvision.com.
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