Brilliant Inks Partnership Deal With BigChampagne for Online Music Download Data


BEVERLY HILLS, Calif. and NEW YORK, N.Y., Sept. 11, 2007 (PRIME NEWSWIRE) -- BigChampagne Online Media Measurement, the leading provider of information about media and entertainment online, and Brilliant Technologies Corporation (Pink Sheets:BLLN) reported today that they have signed a data provision partnership agreement whereas Brilliant will provide download data from their legal ad-supported peer-to-peer music service, Qtrax, to BigChampagne, and BigChampagne will provide Brilliant with online analytic tools integrating consumer data from the world's leading digital media companies. Qtrax is a product of LTDnetwork, Inc., a wholly owned subsidiary of Brilliant.

BigChampagne's data provision features charts and deep analysis of data provided by best-of-breed partners, including Yahoo Music!, AOL Music and AOL Radio, MTV Networks, ClearChannel Online, Napster, RealNetworks' Rhapsody, Movielink, MusicIP, SNOCAP, and now Qtrax (the world's first legal ad-supported peer-to-peer music service). The online media landscape is ever-changing and evolving, and BigChampagne is committed to continually developing new relationships that will help ensure that the company's products and services are always forward looking and accurately reflect the marketplace in its great variety.

BigChampagne analyzes more information about media consumption than anyone else on the planet. The company collects information about literally billions of files (songs, movies, television, games, software) from all over the globe, and then analyzes the consumption of millions of consumers. Additional information comes from BigChampagne's strategic partner Mediabase, a division of Premiere Radio Networks, which monitors more than 1,800 radio stations in 175 U.S. and Canadian markets.

"We are delighted to have concluded this partnership with BigChampagne. We recognize that we will be generating unique and highly valuable data in the P2P arena regarding search, download, play, purchase, response to ads, etc. Our data, combined with BigChampagne's enormous data resources, will help us provide our licensing partners with the best information available," said Brilliant's President & CEO, Allan Klepfisz.

"Unauthorized file sharing is generally thought to be popular because it's 'free.' In fact, the opportunity for content companies is in legitimate offerings that feel like free. Qtrax is completely licensed and legal, it's ad-supported, and it represents the kind of bold experimentation that we view as part of the mandate to get artists fairly compensated," said BigChampagne CEO Eric Garland. "Courting the online consumer is no longer the future of the entertainment business, it's the present. The traction Brilliant has generated with the major and independent labels marks them as a leader in an ad-supported space designed to help monetize previously lost revenues to creators and rights holders, and we are pleased to measure and report on their progress in advancing this model."

About BigChampagne

BigChampagne Online Media Measurement (http://www.bigchampagne.com) is a leading provider of information about online media consumption and analytic tools for measuring the impact of marketing impressions online and off. Since the company's launch in 2000, BigChampagne has become a nexus for intelligence about media consumption. In strategic partnership with Mediabase, a division of Premiere Radio Networks, the company aggregates and analyzes information about media of all types, from a wide variety of sources for download and "streaming" music online, as well as terrestrial radio. In short, the company collects information about how and where people enjoy popular music, movies and other media, and then analyzes the information to tell customers what titles are most popular, who's interested, and why.

BigChampagne is a privately held technology and market research company, specializing in online music. BigChampagne originally pioneered the concept of peer-to-peer (P2P) measurement starting with the popular Napster community, and is today an industry standard online media research tool. BigChampagne's customers and subscribers include MTV, major record labels, music publishers, commercial radio stations, artists, managers and other broadcast and media professionals. BigChampagne's syndication partners include The New York Post, Entertainment Weekly, and Digital Music News. BigChampagne has offices in Beverly Hills, CA and Atlanta, GA.

About Brilliant Technologies:

Brilliant Technologies Corporation is a technology holding company devoted to research and development leading to commercialization of innovative, proprietary technologies. Through its subsidiary, LTDnetwork, Inc., the Company owns a range of cutting edge proprietary software designed to facilitate and enhance ecommerce. The Company is currently preparing for the launch of Qtrax, the company's innovative P2P file-sharing service, and has already signed deals with Universal Music Publishing, Sony/ATV, SonyBMG, Warner Music Group, The Orchard, EMI Music Publishing and EMI Music, TVT Records, Go Digital, ASCAP and BMI. The Company is based in New York, New York and Melbourne, Australia. For more information about Brilliant go to www.ltdnetwork.com and about Qtrax to www.qtrax.com.

Safe Harbor

This announcement contains express or implied forward-looking statements which involve known and unknown risks and uncertainties that could cause actual results to differ materially from those suggested, including but not limited to risks identified and discussed in company filings with the Securities and Exchange Commission. These forward-looking statements are based on information and management's expectations as of the date hereof and future results may differ materially from expectations and the company disclaims any obligation to update them except as required by law.



            

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