NEW CEO OF CARLSBERG ITALY


Alberto Frausin (50) has been appointed CEO of Carlsberg Italy. He has
extensive experience in consumer goods companies, both in Italy and
internationally. Alberto Frausin has worked for Kraft, Johnson Wax, Ferrero in
several sales and marketing positions, and Manetti & Roberts, Zambon and
Galbani in General Management.  Most recently in the position of CEO of
Galbani, market leader in cheese business in Italy and a growing presence in
Europe. Alberto Frausin has a degree in economics. He will start in his new
position 1 October, replacing Boguslaw Bartczak who has decided to leave the
Carlsberg Group to return to his homeland Poland. 





Contacts:

Media Relations:	         Jens Peter Skaarup	+45 3327 1417
Investor Relations:	Mikael Bo Larsen	+45 3327 1223

Attachments

pr_25 uk_ 2007 newceocarlsbergitaly17092007.pdf