DETROIT, Sept. 19, 2007 (PRIME NEWSWIRE) -- British Airways today announced that it will suspend its daily flights between Detroit Wayne County Metropolitan Airport and London Heathrow Airport effective, Sunday, March 30, 2008.
"Unfortunately, despite our best efforts, we have been unable to make a reasonable level of profit on the Detroit-London route," said Robin Hayes, British Airways' Executive Vice President Americas. "Detroit was a route very dependent on the auto industry, and the changing nature of this sector made it a very challenging market to be in."
"Despite the fact we have operated in the Detroit-London market for over 50 years, we see no possible upswing in the business and have, therefore, decided to utilize the aircraft on other routes where it can make a profitable contribution to the airline's bottom line.
"We have decided to give our customers over six months' notice to allow them plenty of time to make alternative arrangements.
"Customers who are booked to travel prior to March 30, 2008, may rest assured that they will continue to receive the full range of British Airways services."
Customers that have bookings on British Airways' flights between Detroit and London from March 30, 2008, will be contacted and offered alternative flights on British Airways or other carriers.
Further information on all British Airways flights or British Airways Holidays may be obtained from local travel agents, by visiting the airline's website at ba.com or by calling toll-free to British Airways at 1 800 AIRWAYS.
The British Airways logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=1862