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Increased Regulatory Scrutiny Spurs Pharmaceutical Companies to Restructure Medical Publications Departments
| Source: Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - September 20, 2007) - A new study released by Cutting
Edge Information finds that many pharmaceutical companies are revamping
their medical publication structures in response to regulatory demands.
The report, available at http://www.PharmaPublicationStrategy.com, examines
the medical publication activities at a wide range of companies in various
therapeutic areas.
As companies draw thicker lines between their clinical and commercial
departments, the medical publications structure is inevitably affected.
Although the function has traditionally been a part of the marketing
department, many companies are responding to FDA scrutiny by changing this
structure. Rather than have medical publications teams report to
marketing, many companies now house medical publications under medical
affairs.
"We are seeing a definite shift in the way pharma companies manage their
medical publications," says Amanda Zuniga, senior research analyst at
Cutting Edge Information. According to Zuniga, medical publications
departments are becoming more closely aligned with the research and
clinical side of businesses than with the commercial side. The study
results agree -- of those companies that have a dedicated medical
publications department, 78% house that department under medical affairs.
"Pharmaceutical Medical Publications: Market Preparation & Strategic
Support" (http://www.PharmaPublicationStrategy.com) was designed to
explore pharmaceutical companies' medical publications structures,
strategies and processes. The study delves into the resource support and
funding that various medical publication departments and teams benefit
from. In addition, through this report, readers will be exposed to some of
the industry's best medical publication practices and should be better
positioned to streamline their own strategies and processes by benchmarking
their efforts against those of top-leading companies.
Download a free summary of "Pharmaceutical Medical Publications" or
purchase the report at
http://www.cuttingedgeinfo.com/pharmapublicationstrategy/PH104_Download.asp#body.