Contact Information: Real estate contacts at Accor include: Kristin Taylor corporate acquisitions 972.360.2714 Dean Savas franchise opportunities 972.360.5404 Contact: Laura Rojo-Eddy (972) 360-5970
Accor North America Opens First Motel 6 Corporate Acquisition in Eight Years
New Opening Marks Beginning of Renewed Corporate Expansion for Motel 6
| Source: Accor North America
DALLAS, TX--(Marketwire - February 21, 2008) - Accor North America, one of the nation's largest
owner/operators of economy lodging, announces the first corporate
acquisition in eight years. The newest Motel 6 property is located at 4760
Euclid Drive in Virginia Beach, Virginia, just a few blocks from Virginia
Beach Town Center. The property, formerly owned by Virginia Beach Hotel,
LLC, opened Thursday, February 14, under the ownership and management of
Motel 6.
"We are very excited to begin corporate development again, and this
property is just the first of many select properties we hope to acquire in
the next few years," said Olivier Poirot, CEO for Accor North America,
Motel 6 and Studio 6. "By increasing the growth of both corporately owned
and franchised locations in our network, Motel 6 / Studio 6 is getting
closer to achieving the goal of reaching 1,200 North American properties by
2010."
To achieve the goal of 1,200 locations in North America by 2010, Motel 6
and Studio 6 are aggressively pursuing franchising with 37 locations opened
in 2007. Accor is also interested in making strategic acquisitions as an
all-cash buyer in select locations.
The 131-room property includes two exterior corridor floors with the
3rd-floor featuring an interior corridor. The property formerly operated as
a Fairfield Inn and is immediately accessible to the Virginia Beach Town
Center District, offering upscale shopping, dining and entertainment. The
new Motel 6 property is just nine miles from the ocean front and minutes
away from local attractions including the Virginia Aquarium and Marine
Science Center, Lynn Haven Mall, Pembroke Mall and Williamsburg Busch
Gardens.
Accor North America currently has more than 950 economy lodging locations
in the U.S. and Canada, with roughly 75 percent of its network consisting
of corporately owned and leased properties.
About Motel 6
Motel 6 offers the best price of any national chain at more than 900
company-owned and franchised locations throughout the U.S. and Canada. For
21 years Motel 6 has used the tagline, "We'll leave the light on for you,"
earning the chain the highest brand recognition in the economy lodging
segment. Motel 6 was the first national pet friendly chain, welcoming pets
since 1962. Standard amenities include free local phone calls, no long
distance access charges, free morning coffee, data ports, and cable channel
line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most
locations offer swimming pools and guest laundry facilities. For more
information, visit www.motel6.com
About Studio 6
Studio 6 is the extended-stay arm of Motel 6. Located across North America
in more than 45 locations, the hotel offers accommodations in major
commercial destinations that are perfect for travelers in need of temporary
housing. Conveniently located in major business complexes, Studio 6
features comfortable sleeping areas, fully furnished kitchens and all the
amenities needed for a transitional housing stay. For reservations or
information, visit www.staystudio6.com or call 1-888-897-0202.
About Accor North America
Headquartered in Dallas (Carrollton), Texas, Accor North America operates
more than 900 upscale and economy properties including nationwide economy
leaders Motel 6 and Studio 6 and the upper-upscale Sofitel and upscale
Novotel locations in the U.S. and Canada. For more information, visit
www.accor-na.com.
About Accor Worldwide
Accor, the European leader and a major global group in hotels, the global
leader in services to corporate clients and public institutions, operates
in nearly 100 countries with 170,000 employees. It offers to its clients
over 40 years of expertise in its two core businesses:
- Hotels, with the Sofitel, Pullman, Novotel, Mercure, Suitehotel,
Ibis, All Seasons, Etap Hotel, Formule 1, Studio 6 and Motel 6 brands,
representing more than 4,000 hotels and nearly 500,000 rooms in 90
countries.
- Services, with 30 million people in 40 countries benefiting from Accor
Services products in human resources, marketing services and expense
management.