Contact Information: Contacts: Ryan Bowling Mars USA (908) 850-2396 Nora Sarrawi Weber Shandwick (312) 988-2423
M&M'S(R) Chocolate Candies Is Infusing Fruity Fun Into a Traditional Favorite
M&M'S(R) Wildly Cherry Candies Have Arrived; M&M'S(R) Product Innovation Leads to Great-Tasting, Colorful Chocolate Fun
| Source: MaRS
HACKETTSTOWN, NJ--(Marketwire - February 28, 2008) - M&M'S® Brand is serving up a wild new
variety with its latest product innovation now in stores, with the
introduction of limited edition M&M'S® Wildly Cherry Chocolate Candies.
Delivered with M&M'S® brand of great-tasting, chocolate fun, this
offering is now available on a national basis.
This year, National Cherry Month (February) will linger for cherry and
chocolate lovers, who can continue to get wild about cherries with M&M'S®
Wildly Cherry Chocolate Candies. This delicious new treat from M&M'S®
combines a hint of cherry with the classic M&M'S® milk chocolate taste.
M&M'S® Wildly Cherry Chocolate Candies are "in season" for a limited time
of six weeks.
According to Michele Kessler, vice president, marketing, Mars Snackfood US,
"M&M'S® is committed to developing innovative products and providing
consumers with the tastes they enjoy. We are delighted to continue to grow
the M&M'S® brand by introducing M&M'S® Wildly Cherry Chocolate
Candies."
Get Wild!
M&M'S® Wildly Cherry Chocolate Candies represent the first time the brand
has used cherry fruit-flavoring in their candies. To support this second
ever national launch of fruit-flavored M&M'S® candies in stores, Mars
conducted consumer research discovering that the combination of cherry and
chocolate is one of the most popular chocolate and fruit pairings.
Shoppers can grab their bags of special, limited edition M&M'S® Wildly
Cherry Chocolate Candies nationwide in food, mass, convenience and drug
stores. M&M'S® Wildly Cherry Chocolate Candies can be found in a deep red
package proclaiming "Get Wild!" and featuring Red hanging from a cherry
stem.
Visit www.mms.com to learn more about M&M'S® Wildly Cherry Chocolate
Candies. In addition, fans can send personalized creative "Get Wild!"
e-cards. M&M'S® Wildly Cherry Chocolate Candies are offered in singles
(1.5 oz), medium bags (11.8 oz) and large bags (18.6 oz.).
About M&M'S®
M&M'S® has been producing colourful chocolate fun for Americans since
1941. There are more than eight permanent varieties of M&M'S® Chocolate
Candies, in addition to Seasonal Candies made for special occasions
including Easter, Holiday, Halloween and Valentine's Day. Customers seem
to be most passionate about the color found in each bag of M&M'S®
Chocolate Candies. Existing product lines include: M&M'S® Milk Chocolate
Candies, M&M'S® Dark Chocolate Candies, M&M'S® Peanut Chocolate
Candies, M&M'S® Dark Chocolate Peanut Candies, M&M'S® Almond Chocolate
Candies, M&M'S® Peanut Butter Chocolate Candies, M&M'S® Chocolate Mini
Baking Bits, MY M&M'S® Milk Chocolate Candies and M&M'S® MINIS® Milk
Chocolate Candies. Please visit mms.com
About Mars Snackfood US:
Mars Snackfood US is the United States snack operations of Mars North
America. With more than $7 billion in annual sales in the U.S., Mars North
America includes food, snack and pet care segments, which are a symbol of
excellence for quality brands. Headquartered in Hackettstown, New Jersey,
Mars North America employs more than 12,000 associates in the United
States, with 54 facilities nationwide. Mars Snackfood US includes some of
the world's favorite brands such as DOVE® Brand Chocolate, M&M'S®
Brand, MILKY WAY® Brand, SKITTLES® Brand, SNICKERS® Brand,
STARBURST® Brand, 3 MUSKETEERS® Brand, TWIX® Brand and more.
Additional popular brands in the petcare and food segments for Mars North
America include UNCLE BEN'S® Brand, PEDIGREE® Brand Food for Dogs, and
WHISKAS® Brand Food for Cats. Please visit mars.com
To view this release online, go to:
http://www.pwrnewmedia.com/2008/mms_022508/index.html