-- Over 80% of consumer discussions focused on fuel economy, indicating that consumers perceive the value proposition experienced with green auto technologies and indicates a willingness to consider more economic vehicle options. -- Of the discussions focused on green IT issues, automakers not in support of new Corporate Average Fuel Economy (CAFE) standards are viewed more negatively by consumers. For example, consumers questioned Toyota's position in opposition to the new CAFE standards, as consumers have traditionally seen Toyota as a green company. -- While diesel technologies are making significant strides, consumers still use the word 'hybrid' three times more suggesting that consumers' associations between 'green' and 'hybrid' are more prevalent than 'green' and 'diesel.' -- Toyota, Honda, Mercedes and Volkswagen have green credibility due to their hybrid and diesel vehicle offerings. Conversely, discussion around GM, Chevrolet and Chrysler brands reveals that consumers do not perceive these manufacturers to have green credibility due to their large truck and SUV fleets, as well as weaker diesel/hybrid vehicle lineups.For this report, BrandIntel tracked more than two million raw search results on the Internet but refined those results through technological filters and human analysis to utilize only the highest quality data -- totaling more than 1,100 consumer mentions on green automotive technology. BrandIntel analyzed the most pertinent consumer-created content on the Internet to measure for assigned sentiment scores and share of discussion, rating the physical and emotional value of the results (positive or negative). For automotive companies, this is especially important in properly assessing consumer wants and needs and is effective in forecasting macro level trends in the market place. For more information about the report, please contact Alicia Libucha or Brittany Bevacqua of Lois Paul & Partners at 781-782-5000. About BrandIntel (www.brandintel.com) BrandIntel, a Brandimensions Inc. company, translates consumer-created content into reliable intelligence, enabling businesses to advance the science of decision-making. The company offers an information-delivery platform combining human intelligence with award-winning technology for the most trusted market data in the industry. The BrandIntel data helps businesses validate critical business decisions, uncover new opportunities for value creation, and get closer to customers. BrandIntel works with Fortune 1000 companies and is headquartered in Toronto, Canada, with offices in the United States.
Contact Information: CONTACT: Alicia Libucha Lois Paul & Partners 781-782-5703 alicia_libucha@lpp.com