26/05/2008
Press release 26.5.2008
HOW DO READERS VALUE MAGAZINES?
Latest research by M-real uses new approach to discover what factors create
value for readers
The latest research study undertaken by M-real, a leading supplier of magazine
papers, will show publishers what factors create the highest value for their
readers - widening the field of research to include all their discretionary
spending. The survey, conducted with the Department of Psychology at the
University of Helsinki, also uses a new, more systematic methodology. The
results will help publishers to develop their titles and identify what readers
feel they are buying.
The research covers:
How readers define current perceived value
The role physical and visual appearance play in creating value
How reacting to readers' needs could increase a magazine's value to them
Identifying risk involved in changing content or appearance - could it affect
willingness to pay the existing price?
Understanding the purchasing decision in the wider context of a reader's
spending
The results of the value perception research will be announced in June. It is
part of M-real's Reader Preference Research, an initiative running with the
Department of Psychology at the University of Helsinki since 1998. Close to 50
studies have been conducted to date, using a combination of qualitative and
quantitative methods, in order to examine matters relating to printed media,
reading and paper. M-real provides training and research services based on the
findings and methodology.
Link to photos:
http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6051253&i=22423919414823
31309125230112043524196215207
For additional information, please contact:
Marika Koskenkanto, Psychologist & Research Executive, M-real
+358 50 3819 080
Marika.koskenkanto@m-real.com
Marjo Halonen, VP Marketing Communications, M-real Graphic Papers
+358 50 5987 046
marjo.halonen@m-real.com