VERNON, Conn., May 28, 2008 (PRIME NEWSWIRE) -- Bravo!, manufacturers of the Bravo! Raw Diet, announced it is expanding its offerings with a new product line for dogs and cats, Bravo! Balance(r) Complete & Balanced Raw Food Diet. Bravo! unveiled the line at the Backer Pet Industry Trade Show which was held in Baltimore, MD, May 16-18.
The new Bravo! Balance(r) Complete & Balanced Raw Food Diet formulations contain the perfect pre-packaged blend of meat, bone, organ and vegetables needed for a complete and balanced diet. Bravo! Balance(r) Complete & Balanced Raw Food Diet is packaged to meet the demand among current raw feeders, in addition to being a convenient way for new raw feeders to introduce a raw diet to their companion animals.
"Bravo Balance Complete & Balanced Raw Food Diet is a direct result of an increasing customer demand for a complete and balanced product that would be of the same standard and quality as our Bravo! Raw Diet, but within a line that would be easy to feed," said David Bogner, Bravo! founder and president. "We think Bravo Balance is the perfect combination of quality and convenience our consumers requested."
Bravo! Balance(r) Complete & Balanced Raw Food Diet features turkey, beef and chicken flavors, as well as a variety pack combining the three. Each Bravo! Balance(r) Complete & Balanced formulation contains 12 4 oz. burgers, which are individually wrapped for convenient, safe and easy handling. All of the individual burgers are then wrapped in plastic then packaged in a freezer-ready box with a handy dispenser slot. The smaller size of the burger ensures freshness by making it easier to defrost just the right amount of product for feeding.
Bravo! Balance(r) offers the same "less is more" single protein formulas that distinguish all of Bravo! products. A turkey product is all turkey, beef is all beef, and the chicken is all chicken... so dogs and cats with allergies have many safe choices.
In keeping with Bravo!'s exacting standards of quality, Bravo! Balance(r) is made in Bravo!'s USDA facility with human-grade antibiotic-free poultry and hormone-free, grass-fed red meats combined with Grade A vegetables and fortified vitamins and minerals to meet the AAFCO standard for 100 percent complete and balanced nutrition for all life stages for cats and dogs.
AAFCO is the Association of American Feed Control Officials. A basic goal of AAFCO is to develop and implement uniform regulations, standards and enforcement policies for safeguarding the manufacture, distribution and sale of animal feeds.
Products will begin rolling out to independent pet retailers on June 1 and are expected to retail between $9.99 and $12.99.
For more information or product photography, please contact Priscilla Fraiegari, (727) 514-1528, or pfraiegari@tampabay.rr.com.