Contact Information: Press Contact: Corey Lewis or Chris Schreiber LaunchSquad (415) 625-8555 mochimedia@launchsquad.com
Mochi Media Opens Game Catalog and Tools for Publishers
MochiAds for Publishers Offers Free Game Content, Analytics Tools and Revenue Streams to Publishers
| Source: Mochi Media
SAN FRANCISCO, CA--(Marketwire - June 3, 2008) - Mochi Media announced today the release
of MochiAds for
Publishers, a set of tools enabling all Web publishers to easily
search, browse and add revenue-generating games to their site.
MochiAds for Publishers is the first and only free game-distribution
service that provides publishers open access to a catalog of thousands of
high-quality, rights-free games. Previously open only to select partners,
the service enables the creation of white-label game arcades for users to
play without leaving the partner sites or applications. Publishers monetize the arcades
through a revenue share of the ads in the games. Gaming content is valuable
to publishers' sites, fostering engagement with users while driving return
traffic and increasing the average time spent on a site.
Creating a New Revenue Stream Through Games
The launch enables publishers to acquire high-quality gaming content
without the tedious process of negotiating licenses, paying for content or
scouring the Web. Developers of Flash games participating in
the MochiAds network opt into the distribution program, allowing all
publishers who subscribe to the service full rights and permission to use
their content. Games can be searched, hand-picked, downloaded in
editorialized packs or pulled into the system through feeds. MochiAds
partners Slide, RockYou, Gaia Online and Soompi have already created game
arcades using the catalog.
"Publishers value high-quality content to engage their users. We're
changing the model with this new product by rewarding them for using free,
high-quality content," said Jameson Hsu, CEO of Mochi Media. The platform
delivers pre-game and inter-level ads into games, providing revenue share
to both the game creator and publisher.
To make it easy for publishers to add games onto their sites, MochiAds has
also released an installable game arcade plug-in. Once installed onto a
site, it creates a "one-click" shopping interface for adding games from the
catalog. In addition, analytics tools enable publishers to track popularity
and revenue on a per-game basis.
MochiAds for Publishers is the latest addition to the platform of products
and services for the online
gaming community. In addition to the services launched today, MochiAds
enables game developers to insert dynamic advertisements into their games
and utilize a broad range of tools and services including deep analytics,
free hosting, leaderboards and more. Advertisements within the games pay
out a revenue share to the developer and publisher, and can be targeted by
criteria such as domain, game category and geography.
About Mochi Media
Mochi Media is dedicated to fueling the creativity of the gaming community.
The core product, MochiAds, is the largest online games advertising
network for developers, advertisers and publishers. The network provides
game developers with monetization, distribution and analytics while
providing advertisers with turnkey opportunities to reach the one in three
Internet users playing games online. The thousands of online games
available in the game catalog provide publishers with engaging content to
attract, entertain and retain their users. Mochi Media is headquartered in
downtown San Francisco and funded by Accel Partners.