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Certona Closes $7.0 Million Series A Financing
ABS Ventures Leads Round With Participation From Previous Investor Express Ventures
| Source: Certona Corporation
SAN DIEGO, CA--(Marketwire - July 22, 2008) - Certona, a provider of automated optimization
and personalization solutions for multichannel retailers, announced today
that it has closed a $7.0 million Series A financing led by ABS Ventures,
with participation from previous investor Express Ventures.
The funding will be used to expand the company's sales, marketing, customer
support, and product development resources.
"Certona is one of the leaders in a product category that is becoming
critical for online and multichannel retailers. We feel that their
proprietary Resonance platform is truly a disruptive technological
breakthrough," said Thayer Swartwood of ABS Ventures. "No one else in the
industry has their impressive client list and customer retention track
record. We look forward to working with the company to grow its business."
"ABS Ventures not only brings us added capital, but also the operational
and strategic expertise to help us stay at the cutting edge of the Internet
and e-commerce markets," said Meyar Sheik, founder and CEO of Certona.
"This partnership combined with our long-term approach will help us
continue along the path of strong growth."
Resonance leverages the traffic and purchase patterns of a site's visitors
as well as many other visitor and product attributes to help create the
most unique and individualized online experience for each visitor without
the need for any personally identifiable information or special interaction
with individuals.
"We believe the e-commerce and Internet battleground is already moving
toward 'Web 3.0,' which has the characteristic of focusing on the
individual user's experiences and ability to receive the right information
at the right time from anywhere," said XJ Wang, Vice President at the
Yankee Group. "It's no surprise, then, that Certona is receiving investment
interest for their solution, given the current market trends along with
their proven track record."
About ABS Ventures
Since 1982, ABS Ventures has helped exceptional management teams build
industry leading companies through its contribution of strategic, technical
and operational resources. Based in Boston, the firm invests in rapidly
growing companies with innovative, market leading products or services.
About Certona Corporation
Certona is the creator of Resonance®, a real-time optimization and
personalization platform that automates a company's ability to deliver a
highly individualized and targeted experience that calls each online
visitor to a sales or other marketing-related action. The "self-optimizing"
service is powered by a sophisticated neural networks engine to deliver
real-time product, content, and promotional offers to multiple channels --
web, email, call center, point-of-sale, social networks, RSS and mobile.
Clients are up and running in less than a month and include some of the
most recognized online and multichannel retail brands across all popular
verticals. For more information, visit www.certona.com.
© 2008 by Certona Corporation. All rights reserved.