BOSTON, MA--(Marketwire - September 11, 2008) - Products that can be marketed as environmentally
friendly, or 'green,' offer considerable competitive promise, but can
involve ballooning expenses and new requirements that can be as difficult
to define as they are to fulfill. "Greening Today's Products," a recent
research report by Aberdeen Group, a Harte-Hanks Company (
NYSE:
HHS), found
that companies that fail to meet the challenges of green product
development can find themselves missing as much as 75% of targeted launch
dates and exceed direct product and development budgets for as many as 62%
of their products. However, those that overcome these challenges, meet key
product development milestones at a 93% or better average. To obtain a
complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5147.
Most often, what makes the difference is not strategy, but experience.
Aberdeen's research found that these leading performers are 41% more likely
than their competitors to have pursued explicit green design programs for
over two years, which has given them a considerable amount of time to learn
to address the obstacles of green product development.
"The lead time in a strategy merely offers a manufacturer the opportunity
to figure what does and does not work well earlier than their peers,"
observes Chad Jackson, Vice President, Product Innovation & Engineering
Research, Aberdeen. "Determining the best practices and methods for a
design for green strategy can be seen as a very tangible manifestation of
the lead time. The marked difference between the Best-in-Class and Laggards
comes in the tactical execution of the strategies, where longer pursued
strategies have translated into lessons learned."
The companies that are top performers today were the early adopters that
first wrestled with the obstacles of 'going green.' Aberdeen's "Greening
Today's Products" enables readers to take advantage of the lessons learned
these companies while avoiding the pain points and obstacles encountered by
their peers.
A complimentary copy of this report is made available for a limited time
due in part by the following underwriters: Autodesk and IHS. To obtain a
complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5147.
To access all of Aberdeen's complimentary research please visit
http://research.aberdeen.com.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 AberdeenGroup, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Chad Jackson
Aberdeen Harte-Hanks
(512) 284-8080
Chad.jackson@aberdeen.com