SAN DIEGO, Sept. 29, 2008 (GLOBE NEWSWIRE) -- Geary Interactive, an advanced internet marketing solutions firm, today announced that it was a silver medalist and finalist for the Marketing and Interactive Excellence (MIXX) Awards. Geary was selected as a silver medalist for its work with Covad Communications, a leading national provider of integrated voice and data communications in the Search Marketing category, and was also selected as a finalist in the Business-to-Business (B2B) Marketing category. The award ceremony was held September 23 at the Crown Plaza Hotel in New York City.
The MIXX Awards honors creative campaigns that push Interactive marketing and advertising to new levels. Criteria are based on an overall evaluation of the marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.
"It's a great honor to be selected as a finalist with such celebrated companies as Dell and Adobe," said Andreas Roell, chief executive officer of Geary Interactive. "It's very rewarding to achieve great results for our clients. It is a testament to the hard-working teams at Geary Interactive. Our goal is to continue these successes and push the boundaries of interactive marketing."
Utilizing an integrated approach to search marketing, Geary worked with Covad to develop a multi-faceted SEM campaign that would provide a higher ROI for its budget and would work to increase the quality of leads. At the conclusion of the campaign, Geary Interactive increased the number of qualified leads, decreased the cost of acquisition and increased the revenue generated per sale. Overall, Geary Interactive's 2007 SEM campaign maximized Covad's budget and increased its ROI from previous years.
Geary was selected alongside esteemed companies such as Adobe and Honda in the Search Marketing category and Motorola and Dell in the B2B Marketing category. The MIXX Awards is co-produced by the Interactive Advertising Bureau (IAB) and AdWeek Media and is judged by a panel of esteemed advertising and marketing industry judges.
About Geary Interactive
Geary Interactive is a full service digital marketing agency that delivers integrated, results-oriented campaigns to national brands and agency partners. The firm's premium services include: strategic planning, online marketing, Web site design and development, search marketing, and analytics. Leveraging the latest online marketing techniques, cutting-edge technologies and proven processes, Geary Interactive is currently developing and implementing targeted and effective campaigns for leading brands such as WD-40 Company, M&T Bank and Official Airline Guide.
One of the West Coast's leading independent digital marketing agencies, Geary Interactive has been recognized in each of the past four years as one of the region's fastest-growing private companies and as one of the best places to work. Geary Interactive has multiple offices and is headquartered in San Diego. For additional information, please visit www.gearyi.com.