Contact Information: Media Contacts: UK and Europe: Derek Harris Harris Communications + 44 (0) 1395 516 613 derek@harriscomms.com USA: Michael Antonellis Harte-Hanks Trillium Software (978) 439-3813 michael_antonellis@trilliumsoftware.com
Harte-Hanks Trillium Software Customer Nectar Card Runner-Up for Data Strategy Award
Nectar Card Success Recognised to Be Fundamentally Linked With Excellent Data Quality
| Source: Trillium Software
ALDERMASTON, UNITED KINGDOM--(Marketwire - October 24, 2008) - Trillium
Software®, a business of Harte-Hanks, Inc. (NYSE : HHS ) and a leading
enabler of Total Data
Quality™ solutions, today announced that its customer Nectar Card,
the United Kingdom's leading coalition loyalty programme, owned by Groupe
Aeroplan Inc., has been judged a runner-up in Data Strategy magazine's 2008
award for 'Best Data Quality Initiative.'
The Data Strategy Awards, presented on 23rd October 2008 at The Royal
Lancaster Hotel in London, give recognition to data as fundamental to
customer-facing functions, such as sales, service and marketing, and
equally to internally-focused operations, such as reporting, risk, business
intelligence and compliance.
In 2007, in a multi-million pound re-brand, Nectar mailed over 10 million
collectors with new loyalty cards replacing ones up to five years old. It
was one of the largest 'recard' mailings in Europe and a big success. For
each collector, a personalised card and later a pack was produced. These
had then to be matched together and mailed. In the intervening weeks
however, there were 300,000 suppressions on the grounds of data latency.
Using the Trillium Software System™, Nectar identified these
suppressions saving around £150k in production and mailing costs and
ensuring the right cards got to the right people, protecting the integrity
of the Nectar brand.
"Collector information is our most valuable asset and the quality of that
information is everything to us; it's fundamental to our brand, our
sponsors and our compliance with the UK Data Protection Act," said Louise
Cantrill, head of international operations development at Nectar. "With the
Trillium Software System, data quality is now business as usual for us and
we are delighted to have been recognised at the Data Strategy Awards."
Nectar has implemented the Trillium Software System as its enterprise wide
data quality governance solution. From initial data capture in Nectar
enrolment systems to member data gathered later via multiple touch-points
such as its web site, by update forms, letter and phone, the Trillium
Software System identifies data quality issues, cleanses data and
integrates collector records. The solution accurately manages suppressions
and also ensures that data meets with Nectar's business rules. Good data
not only enables accurate Nectar mailings, but sophisticated customer
profiling, segmentation and targeting of offers.
"Data is an invaluable business asset but without excellent data quality
governance, this essential resource will quickly decay, damaging
operational effectiveness, frustrating attainment of strategic objectives
and risking compliance issues," said Ed Wrazen, vice president, product
management & strategy at Harte-Hanks Trillium Software. "We are proud that
the contribution of the Trillium Software System at Nectar Card has been
rated so very highly by the judges of the Data Strategy Awards."
About Groupe Aeroplan Inc. and Nectar Card
Groupe Aeroplan Inc. is a leading international loyalty management
corporation. Groupe Aeroplan owns Aeroplan, Canada's premier loyalty
program and Nectar, the United Kingdom's leading coalition loyalty program.
In the Gulf Region, Groupe Aeroplan owns 60 per cent of Rewards Management
Middle East, the operator of Air Miles programs in the United Arab
Emirates, Qatar and Bahrain. Groupe Aeroplan also operates Insight &
Communication, a customer-driven insight and data analytics business
offering worldwide services to retailers and their suppliers.
About Harte-Hanks
Harte-Hanks is a worldwide direct and targeted marketing company that
provides marketing services and shopper advertising opportunities to local,
regional, national and international consumer and business-to-business
marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or
call (800) 456-9748.
Harte-Hanks Trillium Software enables organisations to achieve Total Data
Quality by providing a full complement of technologies and services
providing global data profiling, data cleansing, enhancement, and data
linking for e-business, customer relationship management, enterprise
resource planning, supply chain management, data warehouse, and other
enterprise applications. For more information about Trillium Software and
its offerings, call (978) 436-8900 in the United States and in the United
Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at
http://www.trilliumsoftware.com.
This document may contain trademarks that are owned or licensed by
Harte-Hanks, Inc. and its subsidiaries, including, without limitation,
Harte-Hanks, Trillium Software, Total Data Quality and other names and
marks. All other brand names, product names, or trademarks belong to their
respective holders.
[Editor's Note: British English and spellings are used in this press
release.]