M-real shows Carta Elega - a new cartonboard designed especially for beautycare applications - and introduces its LITE4U concept at Luxepack 2008

28/10/2008
Press release 28.10.2008

M-real is showing Carta Elega, its new two-side coated folding boxboard
designed especially for beautycare and other high quality packaging and
graphical applications, at Luxepack 2008.  Already creating a stir in the
market for its excellent surface properties and printability, Carta Elega is
one of a new generation of lighter weight boards that offer cost and
environmental benefits.  M-real will also introduce its LITE4U concept that
improves efficiencies throughout the whole value chain, meeting the need for
improved sustainability and faster service. 

Carta Elega is a new member of M-real's range of efficient and fit-for-purpose
cartonboards. This two-side coated folding boxboard combines superior visual
smoothness with high brightness and an equal bluish-white shade on both sides
that gives excellent print quality.  Exceptional surface properties make it
ideal for foil lamination and special features.  “Carta Elega's appearance and
printability have already been very well received in the markets”, says Riikka
Joukio, VP Marketing and R&D M-real Consumer Packaging. 

Lighter weight boards offer the same properties of stiffness and bulk as
heavier conventional grades but in lower substances.  This means they can be
specified for luxury applications without losing a quality feel, but result in
cost savings and benefits to the environment through lighter transport weights
and less waste at the end of their lifecycle. 

Carta Elega is available in 200-380 gsm and is produced at M-real's Kyro mill
in Finland.  It combines the best properties of Avanta Ultra, Simwhite and Gala
X. New, tighter tolerances in quality consistency enable improved runnability
in converting lines, leading to cost savings as well as waste reduction. 

M-real's LITE4U concept encompasses Lightweighting for greater economy;
Innovation; Time-saving; Environment; 4 mills; and a Unique offer. 

Lightweighting of products has been one M-real's main areas of emphasis in
recent years, one key feature of which is the use of BCTMP pulp (bleached
chemi-thermo-mechanical pulp), an area where M-real is a forerunner in the
industry.  M-real has also tightened tolerances to exceed industry standards,
ensuring even better consistency in product quality, and resulting in clear
savings and improved sustainability. 

Innovation at M-real has produced a portfolio of fit-for-purpose cartonboards
with both excellent visual appearance and performance: Carta Integra, Carta
Elega, Carta Solida, Avanta Prima and Simcote - designed to meet the needs of
various end-use applications. 

Time savings are achieved by faster selection from the new streamlined
cartonboard portfolio and shorter production cycles at mills due to the smaller
number of grades. This accelerates delivery, improves availability, and makes
stock management more efficient.  In addition, M-real's Express Board service
in Europe will be enhanced. 

The environment concerns everybody in today's world.  As a sustainable board
producer, M-real pays special attention to energy efficiency as well as to
forest resources.  Its mills have implemented energy-saving programmes, and
reduction of CO2 emissions has a high priority.  M-real only uses wood from
sustainably managed forests in its production units. Also M-real's lightweight
and consistent boards benefit the environment. 

Four modern mills, Simpele, Äänekoski, Kyro and Tako, serve M-real's
cartonboard customers.  They are managed as one entity and are self-sufficient
in fibres.  Since the beginning of 2008 M-real's Joutseno BCTMP (bleached
chemi-thermo-mechanical pulp) mill has been dedicated to produce pulp tailored
for M-real's cartonboard mills. 

M-real's unique cartonboard offering makes it easy to choose the right board
for a particular end-use from a range of clearly positioned, fit-for-purpose
products.  The new concept improves availability, provides lighter weights and
consistent quality.  It increases efficiency throughout the value chain and
supports sustainable development 

Link to photo: 
http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6054762&i=12824710823810
752817615820211644227133124 

For further information please contact M-real Consumer Packaging:

Ritva Mönkäre, Marketing Manager
Mobile +358 (0)50 598 7012
E-mail: ritva.monkare(at)m-real.com