BOSTON, MA--(Marketwire - January 7, 2009) - Getting product performance right the first time
has become an important strategy for many product development companies as
there may not be an opportunity to recoup those precious development
dollars if they get it wrong. Seeking to mitigate risk has become a top
goal for many, especially when it comes to validating performance. A recent
report by Aberdeen Group, a Harte-Hanks Company (
NYSE:
HHS), "Engineering
Evolved: Getting Performance Right the First Time," finds that an
increasing number of companies are responding with an "early and often"
approach to the use of simulation tools. According to Aberdeen's research,
it's a response that is getting results, including an average savings of
$332,673 and 118 days for complex products. To obtain a complimentary copy
of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=5359.
"To beat the competition, today's manufacturers are trying to build better
products faster and at less cost," observed Michelle Boucher, Research
Analyst in Aberdeen's Product Innovation and Engineering Group. "Meeting
these often conflicting criteria is challenging in its own right. To
address this, many are turning to simulation. Simulation has grown in kind
to offer a wide range of assessments that include a variety of physical
phenomena, electrical behavior, as well as embedded software programming.
This has caused many manufacturers to change how they view simulation.
Leaving behind a tactical focus on prototype reduction, they are doing more
in the virtual world in ways that allow them not just to build better
products, but under tighter constraints."
Using a survey of over 250 manufacturers, the research report identified
the strategies, organizational capabilities, and enabling technologies that
are most likely to optimize the value of simulation. It also identifies the
critical next steps organizations must take to begin to improve their
performance today.
A complimentary copy of this report is made available due in part by the
following underwriters: Autodesk and Siemens PLM. To obtain a
complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=5359.
For additional access to complimentary Product Innovation and Engineering
Research, please visit
http://research.aberdeen.com/index.php/-product-innovation
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Michelle Boucher
Aberdeen Harte-Hanks
(617) 854-5345
Michelle.boucher@aberdeen.com