Two new stores in the Czech Republic in autumn 2009: KappAhl opening in a fifth country

KappAhl is continuing its expansion and in October will open its
first store in the second largest town in the Czech Republic, Brno.
Another store will open later in the autumn and in 2010 it is planned
to open a small number of stores in the biggest cities in the Czech
Republic.

- "We are continuing our long-term expansion of a net total of 20-25
new stores per year and are happy that we are opening in a fifth
country with great potential," says Christian W. Jansson, CEO of
KappAhl.

KappAhl announced previously that a fifth and in the long term a
sixth country may be under consideration for expansion. The first
store in the Czech Republic will be about 850 square metres and
located in a leading shopping centre that is extending its store
space, just outside Brno in the south of the country.

- "Expanding when market demand is lower and good store locations are
easier to come by is a long-term strategy to create profitable
growth," says Christian W. Jansson.

- The Czech Republic is a stable country that has been relatively
mildly affected by the financial crisis and recession, with customers
we believe will appreciate our fashion.

The excellent location of the stores was one of the reasons for
opening in the Czech Republic. The first store will be in a shopping
centre in Brno, the second store is planned to Prague alternative
Brno. The Czech Republic has been a member of the EU since 2004 and
has 10.3 million inhabitants, over 25 per cent of whom live in the
country's largest urban areas.

More information can be obtained from:
Christian W. Jansson, CEO KappAhl tel +46 709 950201
Ola Thorén, Public Relations KappAhl tel +46 704 715631

KappAhl is a leading fashion chain with more than 300 stores and
4,500 employees in Sweden, Norway, Finland and Poland. KappAhl sells
value-for-money fashion with a wide appeal - to women, men and
children - and focuses in particular on women aged 30-50. All clothes
are from our own designers. In the twelve-month period ending 31
August 2008 KappAhl's net sales were SEK 4.6 billion and operating
profit was SEK 651 million. KappAhl is a listed company. In 1999
KappAhl was the first fashion chain to be environmentally certified.
Further information is available at www.kappahl.com