SAN JOSE, CA--(Marketwire - April 27, 2009) -
BVI
Networks, the industry's first provider of comprehensive in-store
business intelligence and decision
support systems, today unveiled its RetailNEXT product line and outlined
the company's mission to deliver practical solutions that capture valuable
data, and provide retailers and brand manufacturers with the ability to
make strategic decisions based on actionable information.
NEWS SUMMARY
-- BVI provides actionable in-store data that allows retailers and brand
manufacturers to make much better decisions when it comes to staffing,
merchandise placement, display programs and marketing spending.
-- In today's tight economy, a clear and accurate view of real-time store
information, such as traffic patterns, dwell times and point-of-purchase
activity is essential to maximizing profit per square foot. And yet,
overwhelming majority of retailers have no ability to systematically
analyze in-store data beyond Point-of-Sale transactions.
-- BVI Networks takes in-store analysis well beyond existing POS and video
analytics systems enabling retailers and brand manufacturers to quickly
identify problems and areas for improvement. The RetailNEXT data analysis
platform is complemented by a unique set of video tools that enable
detailed customer behavior analysis at a fraction of the cost of in-store
observation studies.
-- With RetailNEXT, retailers can convert more walkthroughs into buyers
with higher margin purchases, while maximizing real estate and staff
efficiency. Until now, such data could only be found through consulting
projects that only look at a snapshot in time.
-- The BVI RetailNEXT platform is unique in that it can seamlessly leverage
technologies already deployed in retail environments, such as analytics,
POS, RFID, CCTV, and staffing applications to provide a more complete
solution that automatically collects, analyzes and visualizes dynamic data
that retailers can act on immediately. To view a complete list of BVI
RetailNEXT features and functionality, click
here.
ABOUT THE BVI NETWORKS TEAM
-- BVI Networks is led by an experienced management team consisting of
former senior managers from Cisco, Oracle, Motorola, IBM, Juniper, Novell
and Intel, as well as retail professionals with extensive background in
operations, merchandising, asset protection and consumer packaged goods.
QUOTES AND FEEDBACK FROM PILOT PROGRAMS
-- Better understand shopper behavior: "Given the importance of shopper
marketing and the store itself as perhaps the most important marketing
environment, a platform like BVI's RetailNEXT that enables marketers to
truly understand shopper behavior throughout the store is critically
important. Being able to create customer maps in each store so as to better
optimize merchandising, along with the ability to measure and understand
promotion effectiveness at the shelf level, is powerful and profitable
information." - Gary Hawkins, CEO of Green Hills Supermarket and Hawkins
Strategic Consulting. Author of Customer Intelligence and Building the
Customer Specific Retail Enterprise.
-- "As retailers and manufacturers seek to more precisely fine-tune how
they relate to shoppers, the biggest need is for solid data, analysis of
that data and the skill to use it. BVI Networks is the state of the art
solution to this need." - Richard Guha, President at Max Brand Equity,
Chairman of Marketing Executive Networking Group. Formerly, marketing
executive at Proctor and Gamble, Division Head at Mars, Inc., CMO at US
West and BMC Software and President of Reliant Energy.
-- Improve operations: "BVI Networks' RetailNEXT system is a must-have tool
for store operations in today's environment. It provides objective data
that enables retailers to make much smarter staffing and store layout
decisions which can ultimately save hundreds of thousands of dollars. I
have seen name brand department stores spend anywhere from
$200,000-$300,000 a month per store on re-spinning the floor. With a tool
like RetailNEXT, stores can easily set up control environments and measure
different store concepts before rolling them out. Until now, that
flexibility has been unheard of." - Michael Anderson, VP of Field Services
at Lifetouch. Formerly, SVP of Store Operations at Macy's, Regional
Operations Director at Target.
-- "Successful retailers understand that by blending technology like BVI
Networks with store operations, expenses can be reduced, sales can be
increased and stores can take preemptive steps to improve customer service.
Systems like these can provide a competitive advantage to retailers of any
size." - Bart Butzer, Former Executive Vice President of Stores for Target
Corporation, President of Mervyn's.
-- Improve the bottom line: "Data, whether in video, transaction or other
entry form, is just data. However, after applying analytics, data becomes
intelligence. And, intelligence is information for action. BVI Networks
provides business intelligence for retailers to take immediate action to
improve customer service, merchandising opportunities, loss prevention
efficiencies and sales improvement and to have an extremely positive impact
on the bottom line which flows directly to shareholder value." - King
Rogers, retired Vice President, Assets Protection, Target Corporation, and
currently co-founder and principal in the King Rogers Group, LLC.
MULTIMEDIA ELEMENTS
BVI Network Logo
Download
BVI Brochure
Download
RetailNEXT Screenshot #1
Download
RetailNEXT Screenshot #2
View RetailNEXT
video
Please contact
samantha@eastwick.com to arrange an interview and/or for
additional quotes.
About BVI Networks
BVI Networks offers the only in-store business intelligence solution proven
to deliver clear, actionable information and measurable ROI across multiple
store departments within weeks of installation. The open RetailNEXT
platform provides real-time and near real-time customer metrics that let
retailers dramatically improve store execution and customer satisfaction by
optimizing staffing, merchandise placement, and in-store advertisements.
RetailNEXT also enables brand manufacturers to make much better product and
marketing decisions and truly measure ROI on advertising investments. The
BVI Networks team includes former senior managers from Cisco, Motorola,
IBM, Juniper, Novell and Intel, as well as retail professionals with
extensive backgrounds in operations, merchandising and asset protection.
BVI Networks is rapidly establishing partnerships with leading in-store
solution providers and is quickly expanding its customer base. Early
customers include major big box retail chains, grocery stores, hardware
stores and specialty retailers. BVI Networks is headquartered in San Jose,
Calif. For more information, please visit
www.bvinetworks.com.
Contact Information: BVI Media Contact:
Samantha Hallock
Eastwick Communications
650-480-4071
samantha@eastwick.com