Pason Systems Implements myDIALS to Drive Operational Efficiency

LAFAYETTE, CO--(Marketwire - May 18, 2009) - myDIALS, which is pioneering a new standard in operational performance management, today announced that Pason Systems is using myDIALS to improve visibility into its oil field instrumentation operations. Pason, a leading provider of electronic drilling recorder (EDR) devices used on oil rigs, selected myDIALS as part of an enterprise-wide performance improvement initiative. myDIALS presents information captured about the EDR instruments on customers' rigs and automatically aggregates disparate metrics -- such as average revenue per rig operator or field technician, percentage of optional equipment per rig or region, and equipment utilization -- to drive operational efficiency, optimize resource allocation and improve customer service.

"The ability to compare operational data and market share information, together, across regions and areas, should enable Pason to make better and more timely business decisions," said Jeff Izienicki, Operations Manager, Pason Systems. "All the data in the world is useless unless it is easily accessible and presented in a usable manner. We were never able to accomplish that with our internal systems."

The first phase of implementation involves the senior and regional management team in Pason's US operation, who will use myDIALS to track rigs, equipment rentals, field staffing levels, and marketing opportunities. In the future, Pason expects to expand the use of myDIALS to deliver additional information, including instrument data to end customer oil companies.

"True performance improvement isn't about getting more data. It's about visualizing and analyzing the right data," said Wayne Morris, president and CEO of myDIALS. "Especially in the highly competitive oil and gas industry, companies like Pason are dependent on timely, relevant information to make business decisions with confidence. Whether presenting optimal level of rigs per technician or revenue by region, myDIALS' intuitive dashboard helps Pason analyze operational data to deliver the best level of service to their customers."

Delivered via Software as a Service (SaaS), myDIALS is an easy-to-implement, cost effective solution for monitoring and analyzing priority operational metrics. By presenting real-time Key Performance Indicators (KPIs) in context, myDIALS enables organizations to improve visibility into data and align operations such as EDR deployment and field technician staffing with business performance outcomes including sales and business development.

About Pason Systems

Pason is a leading international provider of specialized rental oilfield instrumentation systems for use on land-based drilling and service rigs. Pason's products and services -- including data acquisition, wellsite reporting software, remote communications and Internet information management tools -- bridge the physical separation between remote wellsites and the office. Founded in 1978, Pason has over 90% of the market share in Canada and almost 50% in the U.S., and now employs more than 500 professionals internationally. Pason is a Canadian corporation headquartered in Calgary, Alberta and Canada, with U.S. offices in Denver, Colo. and Houston, Texas. Visit www.pason.com for more information.

About myDIALS

myDIALS is pioneering a new industry standard in operational performance management with real-time KPI visualization that combines operations and business performance metrics. Offering unparalleled usability for decision makers, the hosted software solution extracts real-time metrics and calculates KPIs and associated Key Performance Drivers (KPDs) across all business roles, processes and value streams. In conjunction with its partner ecosystem, myDIALS delivers embedded vertical industry and value stream expertise, as well as improvement methodologies and guided diagnosis to help customers gain a deeper understanding of the factors that fuel their business. With myDIALS, customers can quickly resolve operational issues and capitalize on opportunities, while maximizing the value of their existing environment. myDIALS is based in Lafayette, Colo. Visit www.mydials.com for more information.

Contact Information: Contacts: Samantha Hallock Eastwick Communications samantha@eastwick.com (650) 480-4071