Given Imaging Introduces New Products to Simplify PillCam(R) Procedure: Saves Time and Makes Testing More Convenient and Comfortable

User-Friendly SensorBelt and RecorderPouch Unveiled at SGNA 36th Annual Course; Additional Course Content Guides How Best to Integrate PillCam Capsule Endoscopy Into Practice


YOQNEAM, ISRAEL--(Marketwire - May 18, 2009) - Given Imaging LTD. (NASDAQ: GIVN) today announced the launch of a simplified procedure for performing PillCam SB 2 capsule endoscopies for the detection of disease in the small intestine. Unveiled at the Society of Gastroenterology Nurses and Associates, Inc. (SGNA) 36th Annual Course, the new procedure utilizes two new products -- SensorBelt and RecorderPouch -- replacing the sensor array and the recorder belt used previously with the DataRecorder to record the wireless signals emitted by the capsule. Both products can be viewed at Given Imaging's booth #623 at the SGNA meeting, taking place in St. Louis from May 15 to May 20.

"This new procedure makes a patient-friendly diagnostic test even easier and improves workflow productivity at the same time," said Pat Moushey, RN, CGRN, St. Luke's Hospital, St. Louis. "The SensorBelt reduces the time required to prepare the patient for a capsule endoscopy and time spent on equipment maintenance. The RecorderPouch is less visible and allows greater freedom of movement for patients."

The SensorBelt is fitted over a single layer of natural fiber clothing worn by the patient and employs easy-fasten straps for quick adjustments and removal. The sensors are incorporated within the belt and eliminate the need for a nurse to adhere sensors or prepare a patient's abdomen for the procedure. The RecorderPouch includes a strap worn over the shoulder and provides a less visible, more comfortable means for patients to carry the DataRecorder during the procedure. Both products can be washed or disinfected using common liquid disinfectants and are priced to enable cost-effective reorder. The RecorderPouch is available now. SensorBelt is awaiting 510(k) clearance and expected to be available for commercial distribution by mid-summer.

In additional news from the 36th Annual Course, PillCam capsule endoscopy was featured in two educational posters:

--  Sherri Nobriga-Bonica, BSN, RN, of Brigham and Women's Hospital in
    Boston, presented a poster highlighting the use of the Agile™ patency
    capsule among patients previously contraindicated for capsule endoscopy.
    The presentation discussed the appropriate use of Agile and cites current
    literature that evaluates its value in expanding the use of PillCam SB to
    identify small bowel disorders.
    
    "The Agile patency capsule offers hope that patients who are currently
    contraindicated for capsule endoscopy may be able to receive the gold
    standard of care, leading to a diagnosis and therapies to ease their
    symptoms," said Ms. Nobriga.
    
--  Kathy Geissler, BS, RN, CCRC of Rockford Gastroenterology Associates,
    in Rockford, Illinois, highlighted the role of a nurse in patient
    preparation prior to capsule endoscopy to obtain optimal test results. The
    poster outlined potential patient scenarios and suggestions geared to
    individualizing patient prep based upon current literature.
    
    "Patient prep is an area where nurses can proactively and positively
    impact patient outcomes," said Ms. Geissler. "Clearer studies enhance a
    physician's ability to make an accurate diagnosis and treatment
    decision, ultimately improving a patient's life."
    

Ms. Geissler and Margaret (Peg) O'Grady, MSN, ARNP will present a talk titled "Developing the Role of the Physician Extender with PillCam® Capsule Endoscopy" as part of the vendor program sponsored by Given Imaging. The session will take place on Monday, May 18, 2009, 6:15 p.m. - 7:45 p.m., and provide an overview of the value and utility of physician extenders.

Additionally, Given Imaging sponsored two course sessions related to capsule endoscopy:

--  "What's In Your Capsule Toolbox?" presented by Sherri Nobriga-Bonica,
    RN BSN
--  "GI Bleeds: From Capsule to Double Balloon Enteroscopy," presented by
    Sandra Bernklau, MSN APRN-BC CGRN
    

About PillCam SB

The PillCam SB video capsule measures 11 mm x 26 mm and weighs less than four grams. It contains an imaging device and light source and transmits images at a rate of two images per second generating more than 50,000 pictures over an eight-hour period. Initially cleared by the U.S. Food and Drug Administration in 2001, PillCam SB today has become the gold standard as evidenced by more than 1,000 peer-reviewed clinical papers. It is the most accurate, patient-friendly diagnostic and monitoring tool for visualization of the small bowel and is used by physicians to evaluate patients with obscure GI bleeding, including iron deficiency anemia, suspected Crohn's disease, suspected small intestinal tumors and monitoring patients with polyposis syndromes and in suspected or refractory malabsorptive syndromes, such as celiac disease.

About Agile Patency

The Agile Patency System is an accessory to the PillCam video capsule. It is intended to verify adequate patency of the gastrointestinal tract in patients with known or suspected strictures prior to administration of the PillCam video capsule. Clinical situations that might preclude the use of a PillCam video capsule unless intestinal patency can be confirmed include suspicion of strictures related to Crohn's disease, chronic NSAID use, tumors or radiation enteritis.

About Given Imaging

Since 2001 Given Imaging has advanced gastrointestinal diagnosis by developing innovative, patient-friendly tools based on its PillCam® Platform. PillCam capsule endoscopy provides physicians with natural images of the small intestine via PillCam SB, the esophagus through PillCam ESO and the colon with PillCam COLON [not cleared for use in the USA]. The PillCam capsules are miniature video cameras that patients ingest. Given Imaging's other capsule products include Agile™ patency capsule, to verify intestinal patency, and Bravo®, the only wireless, catheter-free, 48-hour pH test commercially available for pH testing to assess gastroesophageal reflux disease (GERD). Given Imaging's products use cutting-edge wireless technology and advanced software to enable gastroenterologists to better diagnose and more accurately treat patients. All Given Imaging products allow patients to maintain normal activities. Given Imaging's headquarters, manufacturing and R&D facilities are located in Yoqneam, Israel, with operating subsidiaries in the United States, Germany, France, Japan, Australia and Singapore. For more information, please visit http://www.givenimaging.com.

Forward-Looking Statements

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Contact Information: For further information contact: Fern Lazar/David Carey Lazar Partners Ltd. 1-866-GIVEN-IR /