LONDON and MANCHESTER, NH--(Marketwire - May 19, 2009) -
Newforma®, a software company
addressing the project information management (PIM) needs of the design and
building industry, and
Axomic
(UK) Ltd, a provider of image management solutions for architects,
engineers and contractors (AEC), today announced a partnership to integrate
their respective software solutions. As a Newforma Authorized Partner,
Axomic will work with Newforma to make digital image management more
efficient in the context of the AEC project information management
environment created by
Newforma® Project Center software. The two
companies will demonstrate their products' integration in a free webinar,
"
Every picture
tells a story: managing digital images," starting at noon Eastern Time
on May 22.
Newforma Vice President of Industry Marketing and Product Management Bob
Batcheler said customers of Newforma and Axomic distinguish between
carefully framed marketing images used in new business generation and site
photos used in the course of executing projects. "Our customers want to
manage both types of images, each by the appropriate tool for the task, but
in an integrated fashion," Batcheler said. "For example, a construction
site photo might be duplicated in the marketing image library, but those
two uses need to be kept separate. Project photos have to be part of the
project record, and marketing images need to be available for ongoing new
business activities. OpenAsset combined with Newforma Project Center
provides the means to manage those two uses of a single image. Integration
with Newforma Project Center makes it simple to use OpenAsset for digital
image library management in a project context, whether that project is a
new business proposal, an active design or under construction."
Axomic Business Development Director Daniel Emmerson explains, "By slashing
the time spent searching for images, re-sizing, creating marketing
documents, and cataloguing, OpenAsset streamlines image management workflow
and boosts productivity for our customers. Now, by integrating with
Newforma Project Center, we're making OpenAsset even easier to use. For
example, users can launch OpenAsset and review images for a project
directly from Newforma Project Center, which is what they use to manage all
their other forms of project information."
Newforma Chief Executive Officer Ian Howell said the relationship with
Axomic is as much about a shared set of values as it is about
complementarity of products. "Axomic and Newforma both specialize in
software to manage AEC project information," Howell said. "We share the
same industry focus as well as a commitment to providing value to our
customers. The product integration we can now offer will help our customers
solve the challenges of efficient digital image library management. It's
one more way Newforma Project Center makes it easier for our customers to
better serve existing clients and win new business."
Webinar details: "Every picture tells a story: managing digital images"
-- 12 p.m. - 1 p.m. Eastern Time
-- Friday, May 22
-- To register, visit https://www1.gotomeeting.com/register/436359425
-- No charge
-- Attendees of the live webinar qualify for one learning unit of credit
from the American Institute of Architects. Instructions for applying for
credit will be given at the close of the webinar. (Please note:
Unfortunately engineering professional development hours are not available
at this time.)
About Axomic
Axomic is the leading provider of enterprise-wide image management
solutions for the AEC sector. Its flagship product, OpenAsset, is used by
project-based companies to manage libraries of images and other digital
assets. The solution uses a standard web browser to search for images,
collect them for output and convert them to the formats and resolutions
needed for various applications. By streamlining the steps involved in
cataloging and managing digital assets, OpenAsset frees marketing teams
from administrative overhead, IT managers from librarian duties and
architects and engineers from distractions that take them away from serving
clients. Axomic may be reached in the United Kingdom at +44
(0)870-850-0435, in the United States at +1 888-871-1257, and online at
www.axomic.com.
About Newforma
Newforma is a software company serving architecture, engineering,
construction and owner/operator (AECO) organizations worldwide. Its mission
is to develop and market software solutions which significantly improve the
productivity of the building project team by streamlining work processes,
reducing exposure from errors and omissions, improving coordination and
communication, and enabling greater repeatability of project success.
Newforma® Project Center, Newforma's flagship product, creates a more
productive environment for project managers and the project team by
organizing project information, facilitating information sharing, and
enabling more effective project process. Newforma Project Center is
currently implemented on over 150,000 projects in industry-leading AECO
firms. For more information about Newforma, visit
www.newforma.com or phone
+1 603-625-6212.
© 2009 Newforma, Inc. Newforma is a registered trademark of Newforma,
Inc, in the United States and in other countries. All other brands or
products are trademarks or registered trademarks of their respective
holders and should be treated as such.
Contact Information: Contacts
Kelly Murray
+1 978-597-3377
Daniel Emmerson
+44 (0) 870-850-0435