New Magazine on California Water Debuts

SACRAMENTO, CA--(Marketwire - May 20, 2009) - The Association of California Water Agencies (ACWA) and National Geographic Custom Publishing today unveiled a new consumer-focused magazine on California water called "Water for Tomorrow," with the tagline "California's Water, Our Responsibility."

The 20-page, four-color magazine is designed to provide Californians with fresh and practical information on the state's water system, ongoing water supply challenges and the need to use water as efficiently as possible. Printed in both English and Spanish, the magazine features quick facts, in-depth articles and how-to tips on conservation.

Topics covered in the first issue include an overview of where Californians get their water, drought conditions, and why water is in short supply in some regions of the state.

"This publication provides a tremendous opportunity for the water community to reach out to the public with practical information about water," ACWA Executive Director Timothy Quinn said. "Recent polling shows that Californians care deeply about having a reliable water supply and they are willing to do more to take care of this precious resource. This is a great tool to help them."

The magazine, produced under a cost-effective agreement with National Geographic Custom Publishing, is being distributed to consumers around the state as well as at events sponsored by local water agencies.

"Even a prosperous place like California shouldn't take its water supply for granted," said Jeff Barasch, president of National Geographic Custom Publishing. "National Geographic's continuing mission is to inspire people to care about the planet, and we're extremely proud to partner with ACWA in creating this timely publication."

Additional issues are planned for fall 2009, spring 2010 and fall 2010. A companion Web site is also available at www.waterfortomorrowmag.com.

ACWA is a statewide association of public agencies whose 450 members are responsible for about 90% of the water delivered in California. For more information, visit www.acwa.com.

Contact Information: Contact: Jennifer Persike ACWA Director of Strategic Coordination and Public Affairs 916/441-4545 916/296-3981 (cell)