Second Willys store opens in Gävle

Second Willys store opens in Gävle 

Willys is set to open its second store in Gävle tomorrow, Wednesday, at 6 p.m.
The new store, which is entirely newly built, is located in Hemsta in southern
Gävle. The store's design is based on the newly developed concept for the next
generation of Willys. 

"With Sweden's 'cheapest bag of groceries', a sparkling all-new store and our
new concept, we can give the people of Gävle a very competitive offering," says
store manager Hans Johansson. "We will also have generous opening hours 7 days a
week as part of our effort to further raise our level of service."

The next generation of Willys stores entails a modernization of the entire
customer offering, based on the customers' needs. In this new concept, fresh
products have been given an enhanced focus and are first thing customers
encounter upon entering a Willys store. 

"Store-baked bread and an expansive fruit and vegetable department are just a
couple new features in the next generation of Willys," says Johansson. "At the
same time, Willys strong hallmark remains - our low prices and the business
concept of offering 'Sweden's cheapest bag of groceries'."

The Hemsta store will be Willys' second store in Gävle. The first store, on
Lokförargatan, was recently re-opened following a remodelling to the next
generation of Willys.

"Our current store on Lokförargatan is extremely popular, so I am convinced
there is a sufficient customer base for another Willys store in town," concludes
Hans Johansson.

Store facts:
Number of employees: approx. 30
Number of items: approx. 9,500 
Number of checkout lanes: 8
Store area: 2,478 m2 retail space, 3,536 m2 total area 
Opening hours: 8 a.m. - 10 p.m., 7 days a week
	
For further information, please contact:
Hans Johansson, Store Manager, Willys Gävle Hemsta, tel. +46-706-79 82 29
Camilla Fogelström, Head of Communications, Willys, tel. +46-704-85 75 08

For press photos, please contact Camilla Fogelström

Willys is Sweden's leading retail food chain. Our business concept is to offer
Sweden's cheapest bag of groceries. The Willys concept is also based on a broad
product offering, with an emphasis on fresh products such as fruits and
vegetables. Willys has approximately 140 stores nationwide, including over 30
Willys hemma stores, which are the chain's small-format stores. Willys has
annual sales of slightly more than SEK 15 bn and is part of Axfood AB, which is
listed on the Nasdaq OMX Stockholm AB's Large Cap list.