BOSTON, MA--(Marketwire - July 17, 2009) -
Aberdeen
Group, a Harte-Hanks Company (
NYSE:
HHS), announced today the top
performing vendor rankings in its
CRM Suites AXIS™ Report.
Aberdeen's AXIS™ is a report that provides a competitive intelligence
perspective that allows organizations insight into the technology providers
that helped leading companies achieve superior performance. The research
showcases which vendors enabled client success based on the value delivered
and the ability of the vendor to support and service its clientele.
According to John Pearson, VP Competitive Intelligence Products for
Aberdeen, "The 32-page vendor assessment is based on two key dimensions:
first, Aberdeen aggregated top performance of companies in the target
marketplace based on 1114 primary surveys conducted typically over the past
eighteen months; and second, Aberdeen conducts a vendor readiness
assessment which includes evaluation of responses to a standardized vendor
questionnaire, analyst briefings, public records and customer interviews."
The CRM Suites AXIS™ Report is authored by Ian Michiels, Research
Director, Aberdeen. "In the continuing effort to meet current and future
customer expectations, businesses are examining ways of unifying customer
data collected at disparate locations of their organization, turning it
into information and making it available to the organization at large,"
says Michiels. He explains, "Customer Relationship Management (CRM)
solutions enable companies to accomplish this by controlling
customer-centric information assets and processes." Michiels also states,
"The goal of Aberdeen's AXIS report on CRM Suites is to educate end user
organizations on the different solution providers and help facilitate an
understanding and selection of CRM solutions."
According to Aberdeen's findings after evaluating 26 CRM vendors, the
solution providers offering the best combined Value Delivered and Market
Readiness scores include: Oracle/Siebel, Salesforce.com, SugarCRM and
Microsoft Dynamics CRM.
Aberdeen Group's President Andrew Boyd reports that AXIS™ was developed
in response to requests from Aberdeen's 2.5+ million business readers
spanning 40 countries, including representation from 90% of the Fortune
1000. "Aberdeen's mission is clear as we take yet another step to educate
businesses to action by providing them with relevant and timely information
to make more informed decisions, understand efficient and effective ways of
accomplishing a task, and maximize their ability to gain competitive
ground," according to Boyd. "With AXIS™, Aberdeen provides a competitive
intelligence perspective that allows organizations to understand their
peers' experience with various service and product providers, and to
determine which are best positioned to help them achieve their goals."
According to Lauren McCollem, Director of Marketing for Dimensional
Insight, "The approach that Aberdeen has taken here is truly unique and
exceptionally valuable to the marketplace." With this new research in
hand, technology solution providers will be able to refresh their product
roadmaps to reflect market successes and business user demands, and educate
their market on how solutions impact customers' business results.
To obtain a copy of The CRM Suite AXIS™ Report visit:
http://axis.aberdeen.com/index.php/Information-Technology/vendor-rankings-research-crm-suites-axis.html
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen™ for insights
that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 723-7890, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
John Pearson
Aberdeen Harte-Hanks
(617) 854-5301
john.pearson@aberdeen.com