-- Meyar Sheik, Chief Executive Officer at Certona. Prior to co-founding Certona, he served as CMO and COO for Web analytics pioneer WebSideStory, now part of Omniture. Mr. Sheik will outline what e-tailers can do to improve average order value and enhance the customer online experience by taking advantage of currently available technology solutions. He will highlight how successful online retailers today can: -- Address the critical success factors of personalization -- Follow best practices for recommendations -- Use A/B testing, analytics and the right metrics to properly value the contribution from recommendations -- Sucharita Mulpuru, Vice President, Principal Analyst at Forrester and author of "Which Personalization Tools Work for eCommerce - and Why." Ms. Mulpuru will present recent research on consumer trends related to the desire for relevant, personalized content when visiting eCommerce sites and how technology is facilitating the personalization process.The Web seminar will take place on July 30 at 2 p.m. EDT/11 a.m. PDT. To register, visit www.certona.com. About Certona Corporation Certona Corporation is the creator of Resonance®, a real-time personalization and revenue optimization platform for multi-channel retailers. Resonance automates a company's ability to provide relevant, individualized experience and product recommendations in real-time, increasing average order value and revenue per visit. With seven patents pending, the "self-optimizing" system is powered by sophisticated neural networks and a portfolio of algorithms to deliver real-time product, content, and promotional offers through multiple channels -- web, email, call center, point-of-sale, and mobile. Clients are typically up and running in less than a month, and include some of the most recognized online and multi-channel retail brands across all popular verticals. For more information, visit www.certona.com. © 2009 by Certona Corporation. All rights reserved.
Contact Information: Contact: David Oates Stalwart Communications (858) 750-5560