Enterprise Search - Discover the Next Opportunity for Growth

Organizations Increase Employee Productivity With Use of Search

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| Source: Aberdeen Group

BOSTON, MA--(Marketwire - October 8, 2009) - Just published research on enterprise search from Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), shows that the organizations making the best use of enterprise search gain significant benefits. The research report, "Enterprise Search - Discover the Next Opportunity for Growth," showed that the top performing 20% of organizations using search were able to achieve a 6-hour reduction, year-to-year, in the time individuals spent searching for information, and a 15% reduction in customer support costs, year-over-year. In comparison, all other organizations showed only a one hour reduction in the time individuals spent searching for information and a 3% year-over-year increase in customer support costs.

"While the productivity and cost savings are impressive, that's not the whole story. The top 20% of companies in the study also boast a customer retention rate of 86%, compared to 78% reported by all other companies. In the long run, that might be more important than any internal productivity gains -- particularly given the state of the global economy," said David White, senior research analyst, Aberdeen Group.

The key strategies identified to gain more value from enterprise search include integrating structured and unstructured data, including a rich set of content -- such as audio and images -- in the search scope, and ensuring that search relevance and performance is continuously monitored.

To obtain a complimentary copy of the report, visit http://www.aberdeen.com/link/sponsor.asp?cid=6098.

Visit Research.Aberdeen.com for additional access to complimentary Business Intelligence research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
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www.aberdeen.com

Contact Information: Media Contact: David White Aberdeen Harte-Hanks (617) 854-5384 David.White@aberdeen.com