WOBURN, Mass., Oct. 27, 2009 (GLOBE NEWSWIRE) -- Your website's content management system (CMS) should not only make it easier to update site content, but should also help Google, Yahoo, and other search engines find your content.
That's the opinion of Brett Zucker, Chief Technology Officer at Bridgeline Software (Nasdaq:BLSW) and the author of a new special report, "Choosing a Content Management System for Maximizing Web Site ROI."
"Too often, when changes are made to a website using a CMS, search engine optimization efforts aren't considered," says Zucker. "The CMS should ideally take into account all potential technical considerations that could impact your website's optimization efforts."
For instance, site maps and navigation should be generated automatically as pages are published to the site. "Ideally, the system should automatically update your XML sitemap with any new content, which increases the discoverability of your content to search engines," says Zucker.
An "SEO-friendly CMS" will, says Zucker, include built-in keyword search functionality and the ability to customize search results by logical grouping. It should also create 301 redirects when pages are re-named, ensuring engines are able to find the re-named page and attribute the established rank to the revised page.
An SEO-friendly CMS can create readable URLs that can be controlled by content administrators to embed appropriate keywords and phrases. And, it can generate meta tags for web pages automatically.
In his "Choosing a Content Management System" special report, Zucker also provides a checklist of other factors to consider when selecting and implementing a CMS. These include: rapid ROI with payback in 2 years or less; use of industry standard platforms and open architectures; native integration with analytics and other web applications; scalability; workflow control; ease of use and administration; and a choice between either Software as a Service (SaaS) or perpetual licensing models.
To download a free copy of Bridgeline's new special report, "Choosing a Content Management System for Maximizing Web Site ROI." visit: bridgelinesw.com. Or, call Bridgeline at 800-603-9936 or write to: Bridgeline Software, 10 Sixth Road, Woburn, MA 01801.
About Bridgeline Software
Bridgeline Software is a developer of web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities -- enabling business users to swiftly enhance and optimize the value of their web properties.
Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.
Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and the Georgia Lottery. To learn more about Bridgeline Software, please visit www.bridgelinesw.com.
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