Contact Information: Media Contacts: For: NewsProNet Alan Penchansky The Pen Group 305.529.1944 alan@thepengroup.com For: WorldNow Amy Dowden 212.931.1283 adowden@worldnow.com
NewsProNet and WorldNow Announce Online Video Distribution Agreement
WorldNow to Make NewsProNet's "HealthDay TV" Consumer Health Reports Available on Web Sites of More Than 150 Local Media Organizations in U.S.
| Source: NewsProNet
MIAMI, FL and NEW YORK, NY--(Marketwire - November 4, 2009) - NewsProNet, a leading provider
of premium video news content for television stations nationwide, and
WorldNow, the leading online technology, content and revenue-solutions
company for local media, today announced an agreement granting WorldNow
online distribution rights to NewsProNet's HealthDay TV online video news
reports.
Covering the latest discoveries, breakthroughs, treatments and trends in
medicine and healthcare, the HealthDay TV video reports are co-produced
with HealthDay news service, one of the leading health news organizations
in the United States. Launched in August and hosted by Dr. Cindy Haines, a
board-certified family physician and Chief Medical Officer of the HealthDay
news service, the daily 90-second video programs will now become available
as part of WorldNow's innovative Web publishing platform.
"WorldNow is an established leader in providing advanced Internet
technology, content and advertising solutions to TV stations, newspapers
and other media properties seeking to build strong and profitable digital
franchises," said Kent J. Krizik, President, NewsProNet. "Our HealthDay TV
content is aimed squarely at the target demographic of their network, which
represents tens of millions of unique daily visits."
"NewsProNet's premium health video news service is an important addition to
our growing video content offering," said Ross Cohen, VP Business
Development, WorldNow. "This offering will enhance our strategy of
generating new revenue streams for our clients' sites by delivering
compelling content that supports national and local advertising
opportunities."
The HealthDay TV reports are the first in a series of NewsProNet
initiatives to distribute high-quality online video news content
co-produced with some of the most-recognized names in business and consumer
news. Distributed via WorldNow's innovative Web publishing platform, which
uses advanced content management and video publishing technology and
provides strategic advertising services, the HealthDay TV video reports
will reach more than 150 WorldNow affiliate local media partners across the
U.S.
In addition to HealthDay TV, NewsProNet also has forged a production
partnership with TheStreet.com's personal consumer finance news site,
MainStreet.com to produce and distribute "The Main Street Money Minute" Web
video news reports, and has other key vertical content offerings slated for
release in early 2010.
About WorldNow
WorldNow, a New York-based leader in online technology, content and revenue
solutions, is the only company to provide a comprehensive technology
platform and strategic advertising services that enable media companies to
expand to the digital realm with innovative Web publishing tools, advanced
video delivery technology and industry-driving advertising leadership.
WorldNow's proven technology and advertising leadership equips its media
partners with the tools to make the transition to the digital marketplace,
expand their footprint in the online ecosystem and realize real-world
profitability from their investment. Current WorldNow customers include CBS
Radio, Cox, Dispatch, Fisher, Gray, Griffin, Journal, Media General, News
Press & Gazette, Quincy, Raycom Media, Schurz and Young. For more
information visit www.WorldNow.com.
About NewsProNet
NewsProNet Video, Inc., with headquarters in Miami and offices in Boston
and San Diego, is a privately held company that produces original
syndicated news services for local broadcasters and online news
destinations. NewsProNet news segments reach more than 50% of U.S. TV
households and millions of online visitors every month. NewsProNet provides
content services to stations and websites owned by major affiliate groups,
including ABC, CBS, NBC, Fox, Scripps Broadcasting, Cox Broadcasting, BELO
Broadcasting, Raycom Media, Meredith and others. For more information visit
www.newspronetvideo.com/