HONG KONG, Dec. 16, 2009 (GLOBE NEWSWIRE) -- Hong Kong Broadband Network Limited ("HKBN"), a wholly owned subsidiary of City Telecom (HK) Limited (HKSE:1137) (Nasdaq:CTEL), today announced a partnership with Disney-ABC International Television (DAIT), Asia Pacific, the integrated distribution arm of The Walt Disney Company, to launch Disney Channel and Playhouse Disney Channel starting 16 December 2009, as part of the channel package tailored for children and education on HKBN's bbTV IPTV platform.
Riding on HKBN's breakthrough broadband offering "AWESOME SPEED. FOR EVERYONE." at US$13/month (HK$99/month) for symmetric 100Mbps service launched on 1 November 2009, customers can supersize their packages by adding basic bbTV IPTV channels for an extra US$5.20/month (HK$40) inclusive of Disney Channel and Playhouse Disney Channel, and / or adding Voice service for an extra US$2.60/month (HK$20). Starting at US$20.50/month (HK$159) for a full triple play package of 100Mbps broadband, bbTV with Disney Channel and Playhouse Disney, and Voice service, HKBN is delivering world class great value to the residents in Hong Kong.
HKBN's Managing Director of Business Development, Ms. To Wai Bing said, "HKBN's IPTV platform, powered by our fibre-based network infrastructure, is capable of delivering over 200 channels with full interactive functionality, up from 99 channels today. With unique entertainment content from Disney Channel and Playhouse Disney Channel, we expect to turn bbTV service into a significant growth driver that supplements our market leading broadband service."
Dai Hua, Vice President and Managing Director, Media Distribution, DAIT Greater China, said, "It has been Disney's strategic focus to utilize leading-edge technologies in response to consumer demands of getting quality entertainment in the most relevant way. We're delighted to work with HKBN, an innovative industry player, to bring our two branded channels to more kids and families in Hong Kong."
Disney Channel is a family entertainment channel that kids love, parents trust and families enjoy. It delivers an unparalleled blend of quality Disney entertainment and originally produced programs including award-winning, blockbuster movies, specials, animated series and live action programming. Playhouse Disney Channel is the first 24-hour, dedicated preschool channel in Asia which provides an environment of imagination and fun learning for children two to five years old.
Existing bbTV subscribers will be entitled to Disney Channel and Playhouse Disney Channel by phases with gradual software upgrade of set-top boxes.
For details on the partnership, service package options and bbTV channels, please kindly click the link for full press release: http://reg.hkbn.net/ctigroup_admin/files_upload/HKBN-DisneyChannel-Eng.pdf
For promotional footage of the channels, please kindly visit http://www.hkbn.net/digitaltv/promo_disney/disneychannels.htm