MTG: VIASAT PAY-TV PACKAGES TO BE MADE AVAILABLE IN TELENOR IPTV OFFERINGS

MTG: VIASAT PAY-TV PACKAGES TO BE MADE AVAILABLE IN TELENOR IPTV OFFERINGS

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the international
entertainment broadcasting group, today announced that Viasat Broadcasting has
signed a long term agreement with Telenor Norge AS (‘Telenor'), which will
enable Viasat to distribute its premium pay-TV channel packages to Telenor's
broadband customers. Telenor had 623,000 broadband customers in Norway and
574,000 broadband customers in Sweden at the end of 2009. Viasat's channel
packages will continue to be available to Telenor subsidiary Bredbandsbolaget's
subscribers in Sweden and will also be included in Telenor's IPTV offering in
Norway,  which is expected to be launched for fibre-connected broadband
customers during the Spring of 2010.   

Viasat's Swedish free-TV channels (TV3, TV6, TV8 and ZTV) and Norwegian free-TV
channels (TV3 and Viasat4) will be included in Telenor's own basic IPTV
packages, whilst Viasat's Gold (Movie, Sport, Children and Documentary packages)
and Silver (Children and Documentary packages) pay-TV packages and its Viasat
OnDemand services will be marketed and distributed to Telenor's broadband
customers in Sweden and Norway. The Viasat OnDemand offering includes the
catch-up services for Viasat's free-TV and pay-TV channels, as well as
subscription video on demand and pay-per-view or pay-per-day services. Viasat's
premium IPTV subscriber base grew by 77% in 2009 to 138,000 subscribers.

Hans-Holger Albrecht, President & CEO of MTG, commented: “The first IPTV
agreement that we signed was with Bredbandsbolaget in Sweden back in 2004 and
this new agreement with Telenor means that we now have IPTV agreements with all
of the major Scandinavian broadband operators. 

“These agreements are part of our “anytime anywhere” strategy to make our
free-TV channels as broadly available as possible and to attract subscribers to
our packaged pay-TV content on multiple distribution platforms. Telenor is the
largest broadband operator in Scandinavia and this deal indicates the clear and
growing demand for our portfolio of high-rating free-TV channels and wide range
of popular premium pay-TV content. IPTV distribution is complementary to our own
DTH satellite platform, and enables us to address households that we have not
been able to reach before.” 


***

For further information, please visit www.mtg.se or contact:

Hans Holger Albrecht, Chief Executive Officer
Tel:	+46 (0) 8 562 000 50
 
Investor & Analyst Enquiries:
Matthew Hooper/ Oscar Hyleen
Tel:	+44 (0) 7768 440 414 / +46 (0) 707 620 024
Email:	investor.relations@mtg.se 
                                                                                
   
Media Enquiries:
Bert Willborg		
Tel:	+44 (0) 791 2280 850
Email:   bert.willborg@mtg.se   	


Modern Times Group is a leading international entertainment broadcasting group
with the largest geographical broadcast footprint in Europe. MTG's Viasat
Broadcasting is the leading free-TV and pay-TV operator in Scandinavia and the
Baltics, and has broadcasting operations in Bulgaria, Czech Republic, Hungary,
Slovenia, Russia, Ukraine and Ghana. Viasat's free-TV and pay-TV channels and
pay-TV platforms attract a total of 125 million viewers in 30 countries. MTG is
also the major shareholder in Russia's largest independent television
broadcaster (CTC Media - Nasdaq: CTCM), and the number one commercial radio
operator and internet retailer of entertainment products in the Nordic region.

Modern Times Group MTG AB class A and B shares are listed on Nasdaq OMX
Stockholm's Large Cap market (‘MTGA' and ‘MTGB'). 

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Markets Act. 

This information was released for publication at 08.00 CET on 03 March 2010.