Mekonomen named Store Chain of the Year 2010

Mekonomen named Store Chain of the Year 2010

Yesterday, Mekonomen was named "Store Chain of the Year" by the Swedish
Federation of Trade and the Swedish weekly newspaper Dagens Handel at the Retail
Awards 2010. In strong competition with other leading retailers, Mekonomen won
first prize
at the award ceremony in Stockholm City Hall. 

The Swedish Federation of Trade and Dagens Handel arrange the Retail Awards to
encourage innovation and quality in the retail trade, to increase the focus on
retail companies and their suppliers, and to promote the retail trade's
promising future. The Retail Awards is an annual event to honour the foremost
players in the retail trade.

The jury motivated its decision as follows:

"With a new communicative store environment, investments in employee training
and consistent efforts to increase consumer awareness of the chain, Mekonomen
has become an attractive chain for car parts and leisure products while also
offering an enjoyable environment for its workshop customers. Mekonomen has made
the journey from traditional car part workshop to modern chain store."

"This confirms our strategy as the right one. Our new store concept attracts a
broader target group, as we have seen in the increased number of customers
visiting our stores. We do not service cars, we serve people," says Håkan
Lundstedt, President and CEO.


Håkan Lundstedt, President and CEO, Mekonomen AB, tel. +46 (0)8 464 00 00
Gunilla Spongh, CFO, Mekonomen AB, tel. 46 (0)8 464 00 00


Mekonomen AB, registered company no. 556392-1971 
Box 6077, SE-141 06 Kungens Kurva, Sweden 
Telephone: +46 (0)8 464 00 00, Fax: +46 (0)8 464 00 66

Mekonomen makes CarLife easier, through a broad and highly accessible offering
of low-cost and innovative solutions and products for consumers and companies.
We are Scandinavia's leading automotive spare-parts chain with proprietary
wholesale operations, more than 200 stores and more than 1,000 workshops, all
operating under the Mekonomen brand.