Notice convening the Annual General Meeting of The East Asiatic Company Ltd. A/S

Annual General Meeting of The East Asiatic Company Ltd. A/S on

Wednesday, 24 March 2010, at 16.00

at the Radisson BLU Falconer Hotel & Conference Centre, 9 Falkoner Allé,
DK-2000 Frederiksberg. 

Agenda:

a. Presentation of the Supervisory Board's report on the Company's activities
in the past year. 

b. Presentation of the audited annual report for adoption and a resolution
regarding the discharge of the Supervisory Board and the Executive Board from
their obligations for the year. 

c. Resolution regarding the application of the net profits for the year
according to the audited annual report as adopted. 

The Supervisory Board proposes the distribution of a dividend of DKK 5.00 per
share. 

d. Election of members to the Supervisory Board.

The Supervisory Board nominates Henning Kruse Petersen, Mats Lönnqvist, Connie
Astrup-Larsen and Preben Sunke for re-election. Torsten Erik Rasmussen does not
wish to stand for re-election. For a presentation of the individual nominees,
please see www.eac.dk. 

Pursuant to the Articles of Association, the members elected by the
shareholders at the General Meeting shall retire every year. The Supervisory
Board members are elected for the period until the next Annual General Meeting. 

e. Appointment of auditor.

The Supervisory Board nominates KPMG, Statsautoriseret Revisionspartnerselskab
for re-election. 

f. Authorisation of acquisition of treasury shares.

The Supervisory Board proposes that the shareholders in the General Meeting
authorise the Supervisory Board to permit the Company to acquire treasury
shares in the period until the next Annual General Meeting up to a combined
nominal value totalling 10 per cent of the Company's share capital. The
purchase price may not deviate by more than 10 per cent from the price listed
on Nasdaq OMX Copenhagen A/S at the time of acquisition. 

g. Proposals by the Supervisory Board:

1. Amendments to the Articles of Association pursuant to the new Danish Act on
Public and Private Limited Companies (the Companies Act): 

As a consequence of the adoption of the Companies Act, the Supervisory Board
proposes a number of amendments to the Company's Articles of Association. The
proposed amendments required pursuant to the Companies Act are submitted
jointly under agenda item g.1(a), while the remaining proposed amendments,
which concern but are not required pursuant the new Act, are submitted jointly 
under agenda item g.1(b): 

(a) Amendments to the Articles of Association required pursuant to the new
Companies Act: 

- amended terminology whereby the Danish word for the Register of Shareholders
“aktiebog” is replaced by “ejerbog” (used several places in the Articles of
Association). 
- amendment of the right of the shareholders to request an extraordinary
general meeting to the effect that this may be requested by shareholders
representing 5 per cent of the share capital (Article 5.3 of the Articles of
Association) 
- amendment of the notice for convening general meetings to not more than five
weeks' and not less than three weeks' notice (Article 5.4 of the Articles of
Association) 
- amendment of the deadline for submission of proposals to be included in the
agenda for the Annual General Meeting to six weeks before the general meeting
and confirmation of the Supervisory Board's authority also to include proposals
received after this deadline but in good time before the Annual General
Meeting (Article 6.2 of the Articles of Association) 
- introduction of rules on a record date to the effect that the right of the
shareholders to attend and vote at general meetings will be determined on the
basis of ownership entered in the Register of Shareholders or notified for
entry in the Register of Shareholders at least one week before the general
meeting (Article 7.6 of the Articles of Association) 
- amendment of the rules on proxies and advisers to the effect that a proxy may
attend with an adviser and of the rules on instruments of proxy to the effect
that only instruments of proxy issued to the Supervisory Board of the Company
are subject to the time limit of 12 months (Articles 7.3 and 7.4 of the
Articles of Association) 

(b)Other amendments to the Articles of Association pursuant to the Companies
Act: 

- deletion of principal name after the Company's secondary names (Article 1.2
of the Articles of Association) 
- deletion of provision concerning the location of the Company's registered
office (Article 1.3 of the Articles of Association) 
- insertion of the requirement under the Companies Act for announcement not
later than eight weeks be-fore the intended date of the Annual General Meeting
of the intended date of the Annual General Meeting and of the deadline for
submission of proposals to be included in the agenda (new) 
- amendment of the manner of notification to the effect that notice shall be
made through the Company's website and the IT-system of the Danish Commerce and
Companies Agency (Article 5.4 of the Articles of Association) 
- expansion of the requirements for submission of documents concerning general
meetings to the effect that the requirements will be aligned with the
requirements on deadline and contents under the Companies Act (Article 5.5 of
the Articles of Association) 
- adjustment of the rules concerning the chairman of the general meeting to the
effect that the rules will be aligned with the requirements under the Companies
Act (Article 7.1 of the Articles of Association) 
- linguistic modernisation of the provisions concerning the deadline for
obtaining admission cards, as the deadline therefore remains three days before
the date of the general meeting (Article 7.5 of the Articles of Association). 

2. Other amendments to the Articles of Association:

(a) The Supervisory Board proposes that the provision that the shareholders in
general meeting may request an extraordinary general meeting be deleted from
Article 5.3 of the Articles of Association, as this provision is redundant. 

(b) The Supervisory Board proposes that the requirement in Article 8.2 of the
Articles of Association that members of the Supervisory Board, elected by the
shareholders in general meeting must be registered shareholders, be deleted. 

(c) The Supervisory Board proposes that the Company be authorised to
communicate electronically with its shareholders. 

The full wording for the resolution proposed for implementation in Articles
14.1Р14.5 of the Articles of Association is as follows: 

“14.1 All communications from the Company to the individual shareholders,
including notices convening general meetings, may be effected electronically by
e-mail, but shall be effected by ordinary mail to any shareholders who have so
requested. General notices shall be made available on the Company's website,
www.eac.dk, and in such other way as may be prescribed by law. 

14.2 Notwithstanding Article 14.1, the Company may at any time choose to
communicate by ordinary mail. 

14.3 Communication from shareholders to the Company may be effected by e-mail
to eac@eac.dk or by ordinary mail. 

14.4 The Company shall request registered shareholders to submit an e-mail
address to which electronic communications etc. may be sent. It is the
shareholders' responsibility to ensure that the Company is at all times kept
informed of the correct e-mail address. 

14.5 Detailed information on the requirements for the systems and procedures
used for electronic communication is available on the Company's website,
www.eac.dk.” 

(d) The Supervisory Board proposes that Article 13.2 of the Articles of
Association concerning requirements for the annual report be deleted, as the
presentation of the annual report must comply with the detailed requirements
set forth in the legislation. 

3. Authorisation to the chairman of the general meeting

The Supervisory Board proposes that the shareholders authorise the chairman of
the general meeting to file the adopted resolutions with the Danish Commerce
and Companies Agency and to make any such amendments to the documents filed as
may be required with a view to registration of the resolutions adopted at the
general meeting. 

Information on share capital, voting right and adoption requirements

The Company's share capital is DKK 960,033,515. 

The Articles of Association include the following information on voting rights:

“Article 7.6: A shareholder is only entitled to exercise the voting right
attached to shares that the shareholder have caused to be entered in the
Register of Shareholders. However, a shareholder, who has acquired shares by
transfer, shall not be entitled to exercise voting rights unless the shares
have been entered in the Register of Shareholders by the date when the general
meeting was convened, or if the shareholder has filed notice of and served
proof of his acquisition by the same date. 

Article 7.7: Each share amount of DKK 70.00 confers one vote upon the holder;
each share amount of DKK 35.00 confers one half vote upon the holder.” 

The proposals regarding items g.1-g.2 of the agenda tabled by the Supervisory
Board can only be adopted if a majority of two-thirds of the votes cast and
two-thirds of the voting stock represented at the Annual General Meeting are in
favour. The proposal under item g.1 will in accordance with the executive order
regarding the new Danish Companies Act be deemed adopted if only one
shareholder has voted in favour. All other proposals can be adopted by a simple
majority. 

Admission cards:
Admission cards can be obtained in the following ways:

- By registering electronically via EAC's website, www.eac.dk, by Friday, 19
March 2010, at 16.00. (VP custody account number is required); 
- By submitting the enclosed registration form, duly completed and signed, in
the enclosed pre-stamped envelope in order for it to reach VP Investor Services
A/S by Friday, 19 March 2010, at 16.00; 
- By telephoning VP Investor Services A/S no later than 19 March 2010, at 16.00
at telephone number +45 43 58 88 93 all weekdays (except for Saturdays) between
9.00 and 15.00 (please have your VP custody number ready). 

The admission cards ordered will be mailed to the address listed in the
Company's Register of Shareholders of the respective shareholder. The number of
votes, to which the shareholder is entitled according to the Register of
Shareholders, will be stated on the admission card. 

Instrument of proxy:

Shareholders, who are prevented from attending the Annual General Meeting, may
choose to issue proxy as follows: 

- Instrument of proxy to a named third party. Admission card is to be
commissioned from VP Investor Services A/S, which will then be sent to the
authorised person. 
- Instrument of proxy to the Supervisory Board to vote as recommended by the
Supervisory Board as stated on the instrument of proxy. 
- Instrument of proxy to the Supervisory Board to vote as indicated with check
marks. 

Issue of instrument of proxy, as stated above, must be done by using the form
enclosed the notice of the Annual General Meeting, and which is available on
the company website. The completed form is to be returned so as to reach VP
Investor Services A/S by 19 March 2010 at 16.00. 

An instrument of proxy may also be issued electronically on the website of VP
Investor Services A/S: www.vp.dk/gf or the website of The East Asiatic Company
Ltd. A/S, www.eac.dk by 19 March 2010 at 16.00. 


Practical information:

Any dividends adopted at the Annual General Meeting will be paid via the Danish
Securities Centre after deduction of dividend tax (if applicable). Shareholders
may exercise their financial rights through Danske Bank A/S. 

The agenda and the full wording of the proposals including the audited annual
report for 2009 will be available for download from EAC's website, www.eac.dk.
At the same time this information will be availbale for inspection by the
shareholders at the Company's offices, East Asiatic House, 20 Indiakaj, 2100
Copenhagen Ø, on all weekdays (Monday to Friday) between 10.00 and 15.00, until
24 March 2010. 

Until 19 March 2010 shareholders may ask questions to the agenda or to
documents etc. for use at the An-nual General Meeting by enquiry in writing to
the Company. 

Light refreshments will be served in the foyer after the Annual General Meeting.



Yours sincerely,
The East Asiatic Company Ltd. A/S

THE SUPERVISORY BOARD


For additional information, please contact:

President & CEO Niels Henrik Jensen
+45 3525 4300
nhj@eac.dk

Group CFO Michael Østerlund Madsen
+45 3525 4300
mom@eac.dk

www.eac.dk