RNB's sales in February 2010

RNB's total sales in proprietary stores in February 2010 amounted to SEK 173.6
M, compared with SEK 173.3 M in the corresponding month a year earlier, which is
an increase of 0.2%.

Sales in comparable stores in Sweden in February 2010 increased by 3.2%,
compared with the corresponding month in the preceding year. According to the
so-called Blixtindex issued by the Swedish Trade Federation (Svensk Handel), the
Swedish clothing market increased 1.8% in February. Total sales in comparable
stores in all countries increased by 1.8%.

The calendar effect in February for the retail clothing sector compared with the
corresponding month in the preceding year is according to the Swedish retail
statistics agency, HUI, flat, 0%.

The number of proprietary stores amounted to 239 at February 28, 2010, compared
with 243 a year earlier.

Turnover in proprietary stores for fiscal year 2008/2009 amounted to approx.
75% of total annual net sales.


For further information, contact:

Cecilia Lannebo, IR, RNB RETAIL AND BRANDS
+46 (0) 8-410 520 45,+46 768 87 20 45,  e-mail: cecilia.lannebo@rnb.se

RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing excellent
service and a world-class shopping experience. Sales are mainly conducted in
Scandinavia through the three store concepts Brothers & Sisters, JC and Polarn
O. Pyret, as well as through shops in the department stores NK in Stockholm and
Gothenburg, Steen & Ström in Oslo and Illum in Copenhagen. RNB RETAIL AND BRANDS
has operation in 11 countries. RNB RETAIL AND BRANDS has been listed on the OMX
Nordic Exchange since 2001.


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