NOTICE OF H&M's ANNUAL GENERAL MEETING 2010


NOTICE OF H&M's ANNUAL GENERAL MEETING 2010

Shareholders of H & M Hennes & Mauritz AB (publ) are hereby invited to the
Annual General Meeting (AGM) on Thursday 29 April 2010 at 3 p.m., at
Victoriahallen, Stockholmsmässan, Älvsjö in Stockholm.

NOTICE OF ATTENDANCE 
Shareholders who wish to attend the AGM shall
both 	be entered in the company's register of shareholders kept by Euroclear
Sweden AB (formerly VPC AB) in their own name (not nominee-registered) by Friday
23 April 2010,

and	notify their intention to attend the Annual General Meeting by Friday 23
April 2010, in writing to the address H & M Hennes & Mauritz AB, Carola
Echarti-Ardéhn, 106 38 Stockholm, Sweden, by telephone to +46 (0)8-796 55 00, by
fax to +46 (0)8-796 55 44 or on the company's website at www.hm.com/arsstamma.
The attendance of any assistants is to be notified to the same addresses by the
same date.

Shareholders must state in the notice their name, civil identity number or
corporate registration number, telephone number (daytime) as well as the number
of shares held. In order to attend the meeting shareholders whose shares are
nominee-registered must have their shares temporarily re-registered with
Euroclear Sweden AB (formerly VPC AB) in their own name. Such re-registration
must be complete by Friday 23 April 2010. In order to re-register shares in
time, shareholders should make the request via their nominee in good time before
this date. Such registration may be temporary. Passes for those attending will
be sent out when notice of attendance is received. A proxy form is available on
the company's website at www.hm.com/arsstamma.

AGENDA
1.	Opening of the AGM.
2.	Election of a chairman for the AGM.
3.	Address by Managing Director Karl-Johan Persson followed by an opportunity to
ask questions about the company.
4.	Establishment and approval of voting list.
5.	Approval of the agenda.
6.	Election of people to check the minutes.
7.	Examination of whether the meeting was duly convened.
8.	a. Presentation of the annual accounts and auditors' report as well as the
consolidated accounts and the consolidated auditors' report, and auditors'
statement on whether the guidelines for remuneration to senior executives
applicable since the last AGM have been followed.
b. Statement by the company's auditor and the chairman of the Auditing
Committee.
c. Statement by the Chairman of the Board on the work of the Board.
d. Statement by the chairman of the Election Committee on the work of the
Election Committee.
9.	Resolutions
a. Adoption of the income statement and balance sheet as well as the
consolidated income statement and consolidated balance sheet.
b. Disposal of the company's earnings in accordance with the adopted balance
sheets, and record date.  
c. Discharge of the members of the Board and Managing Director from liability to
the company.
10.	Establishment of the number of Board members and deputy Board members.
11.	Establishment of fees to the Board and auditors.
12.	Election of Board members and Chairman of the Board.
13.	Establishment of principles for the Election Committee and election of
members of the Election Committee.
14.	Resolution on share split and amendment of the articles of association.
15.	Resolution on guidelines for remuneration to senior executives.
16.	Closing of the AGM.

Election Committee
The current Election Committee comprises Stefan Persson, Chairman of the Board
and also chairman of the Election Committee, Lottie Tham, Staffan Grefbäck
(Alecta), Jan Andersson (Swedbank Robur Fonder) and Peter Lindell (AMF Pension).

Resolutions proposed by the Election Committee
ELECTION OF A CHAIRMAN FOR THE AGM, item 2
Proposed by the Election Committee: The lawyer Sven Unger is proposed as
chairman of the AGM.

BOARD OF DIRECTORS, items 10, 11 and 12 
Item 10 - The Election Committee proposes eight Board members with no deputies 
(previous year seven Board members and no deputies).

Item 11 - The Election Committee proposes that the Board fees for each member
elected by the general meeting remain unchanged: Chairman of the Board SEK
1,350,000; members SEK 375,000; members of the Auditing Committee an extra SEK
75,000; and the chairman of the Auditing Committee an extra SEK 125,000. 

If the meeting approves the Election Committee's proposal for the composition of
the Board, and if the number of members of the Auditing Committee remains as
before, the total fees will be SEK 4,250,000. The proposed total Board fees
represent an increase of SEK 375,000 compared with the previous year since it
its proposed that the Board be expanded by an additional member.

It is proposed that, as previously, the auditors' fees be paid based on the
invoices submitted.

Item 12 - The Election Committee proposes the following Board of Directors: 
New members: Anders Dahlvig and Christian Sievert. 
Re-election of current Board members: Mia Brunell Livfors, Lottie Knutson, Sussi
Kvart, Bo Lundquist, Stefan Persson and Melker Schörling. 
Chairman of the Board: re-election of Stefan Persson.

Stig Nordfelt has declined re-election.

Information on proposed new Board members:

Anders Dahlvig: born 1957
Primary occupation: Board assignments
Former working experience: CEO and President of the IKEA Group
Significant board assignments: Chairman of the New Wave Group, Member of the
board of Kingfisher plc
Shareholding in H&M: 4,500 shares

Christian Sievert: born 1969 
Primary occupation: CEO of Segulah 
Significant board assignments: Member of the boards of AB Segulah, Segulah
Advisor AB, Gunnebo Industrier, Swedish Venture Capital Association, SVCA and
deputy member of Infocare
Shareholding in H&M: 300 shares
Shares held by related parties: 300 shares

More information on all the proposed Board members can be found at www.hm.com.


ESTABLISHMENT OF PRINCIPLES FOR THE ELECTION COMMITTEE AND ELECTION OF MEMBERS
OF THE ELECTION COMMITTEE, item 13
The Election Committee proposes that the 2010 Annual General Meeting passes the
following resolutions.
1.	That the Annual General Meeting appoint the Chairman of the Board plus Lottie
Tham representing Lottie Tham, Liselott Ledin representing Alecta, Jan Andersson
representing Swedbank Robur Fonder and Peter Lindell representing AMF Pension as
the Election Committee. This Election Committee shall take up its duties
immediately. Its term of office shall continue until a new Election Committee is
appointed.
2.	No fees shall be paid to the members of the Election Committee. The Election
Committee may charge to the company any reasonable costs for travel expenses and
investigations.
3.	Unless the members of the Election Committee agree otherwise, the chairman of
the Election Committee shall be the member representing the largest shareholder.

4.	The Election Committee shall submit proposals to the 2011 Annual General
Meeting for:
a)	election of the chairman of the meeting
b)	resolution on the number of Board members
c)	resolution on Board fees for the Chairman of the Board and for each of the
other members of the Board
d)	resolution on remuneration for work on the Board committee
e)	election of Board members
f)	election of Chairman of the Board 
g)	resolution on fees to the auditors 
h)	election of Election Committee, or resolution on principles for the
establishment of the Election Committee, as well as resolution on instructions
for the Election Committee.
5.	Should a shareholder represented by Lottie Tham, Liselott Ledin, Jan
Andersson or Peter Lindell notify the Election Committee that this shareholder
wishes its representative to be replaced (e.g. because the person concerned is
no longer employed), the Election Committee shall resolve that the person
concerned shall leave the Committee.
6.	Should a member leave the Election Committee before its work is complete and
the Election Committee deems it necessary to replace this member, the Election
Committee shall appoint a new member; in the first instance, a representative of
the shareholder that was represented by the departing member, provided that the
shareholder remains one of the five largest shareholders in the company. 
7.	Should a shareholder represented by Lottie Tham, Liselott Ledin, Jan
Andersson or Peter Lindell no longer be one of the five largest shareholders in
the company, the Election Committee may resolve that the member representing the
shareholder shall leave the Committee. In which case, the Election Committee may
appoint a new member; in the first instance, a representative of the shareholder
that has become one of the five largest shareholders.
8.	Should a shareholder invited by the Election Committee to propose a member
decline to make a proposal, the Election Committee shall invite the next largest
shareholder that did not previously have a representative on the Election
Committee. 
9.	Changes to the composition of the Election Committee shall be published as
soon as possible.

Comments: The Election Committee's proposal for members is based on previously
applied principles for the composition of the Election Committee, namely that
the Election Committee shall consist of the Chairman of the Board plus four
other members representing each of the four largest shareholders in terms of
votes, as far as can be ascertained from the register of shareholders, other
than the shareholder the Chairman of the Board may represent. In other aspects,
the proposal is also based on previously applied principles. The Election
Committee's proposals for the election of members of the Election Committee are
based on shareholdings as at 28 February 2010.


Resolutions proposed by the Board

DIVIDEND AND RECORD DATE, item 9 b
The Board has proposed a dividend to the shareholders of SEK 16.00 per share.
The Board of Directors has proposed Tuesday 4 May 2010 as the record date. If
the resolution is passed, dividends are expected to be paid out by Euroclear
Sweden AB on Friday 7 May 2010.

PROPOSED RESOLUTION ON SHARE SPLIT AND AMENDMENT OF THE ARTICLES OF ASSOCIATION,
item 14
The Board proposes that the AGM approve a 2:1 share split such that each
existing share is split into two shares of the same class and that § 4 of the
articles of association is amended in accordance with the proposed wording.

The proposal involves amending § 4 of the articles of association such that the
number of shares in the company is a minimum of 576,000,000 and a maximum of
2,304,000,000.

After the split the number of shares in the company will amount to
1,655,072,000, of which 194,400,000 are series A shares and 1,460,672,000 series
B shares.
The Board proposes that the AGM authorise the Board to decide the record date
for the share split, this date being during the period 20 May - 18 June 2010.

Current wording of § 4 of the articles of association:
The share capital shall be a minimum of SEK 72 million and a maximum of SEK 288
million. The number of shares shall be a minimum of 288,000,000 and a maximum of
1,152,000,000. Shares of two classes may be issued: series A and series B.
Shares of series A may be issued up to a maximum number of 144,000,000 and
shares of series B up to a maximum of 1,008,000,000.

Proposed wording:
The share capital shall be a minimum of SEK 72 million and a maximum of SEK 288
million. The number of shares shall be a minimum of 576,000,000 and a maximum of
2,304,000,000. Shares of two classes may be issued: series A and series B.
Shares of series A may be issued up to a maximum number of 288,000,000 and
shares of series B up to a maximum of 2,016,000,000.


PROPOSED RESOLUTION ON GUIDELINES FOR REMUNERATION TO SENIOR EXECUTIVES, item 15

The term “senior executives” covers the Managing Director, other members of
executive management, country managers and other key individuals. The number of
individuals covered by the term senior executives is currently around 40. 

Compensation for senior executives is based on factors such as work tasks,
expertise, position, experience and performance. Senior executives are
compensated at what are considered by the company to be competitive market
rates. 

H&M is present in more than 30 countries and the levels of compensation may
therefore vary from country to country. Senior executives receive a fixed
salary, pension benefits and other benefits such as car benefits. The largest
portion of the remuneration consists of the fixed salary. For information on
variable components, see the section below.

In addition to the ITP plan, executive management and certain key individuals
are covered by either a defined benefit or defined contribution pension plan.
The retirement age for these individuals varies between 60 and 65 years. Members
of executive management and country managers who are employed by a subsidiary
abroad are covered by local pension arrangements and a defined contribution
plan. The retirement age for these is in accordance with local retirement age
rules. The cost of these commitments is partly covered by separate insurance
policies.

The period of notice for senior executives varies from three to twelve months. 
No severance pay is payable within H&M, except in the case of the Managing
Director. 

PENSION TERMS ETC. FOR THE MANAGING DIRECTOR
The retirement age for the Managing Director is 65. The Managing Director is
covered by the ITP plan and a defined contribution plan. The total pension cost
shall not exceed a total of 30 percent of the Managing Director's fixed salary.
The Managing Director is entitled to 12 months' notice. In the event the company
cancels the employment contract, the Managing Director will receive severance
pay of an additional year's salary.

VARIABLE REMUNERATION
The Managing Director, country managers, certain senior executives and certain
key individuals are included in a bonus scheme. The size of the bonus per person
is based on 0.1 percent of the increase in the dividend approved by the Annual
General Meeting and the fulfilment of targets in their respective areas of
responsibility. The maximum bonus per person and year has been set at SEK 0.3 m
net after tax. Net after tax means that income tax and social fees are not
included in the calculation. In the case of the Head of Sales, the bonus is
based on 0.2 percent of the dividend increase, with a maximum of SEK 0.6 m net
after tax. For the Managing Director, the bonus is 0.3 percent of the dividend
increase up to a maximum of SEK 0.9 m net after tax. The bonuses that are paid
out must be invested entirely in shares in the company, which must be held for
at least five years. Since H&M is present in markets with varying personal
income tax rates, the net model has been chosen because it is considered fair
that the recipients in the different countries should be able to purchase the
same number of H&M shares for the amounts that are paid out. 

In individual cases other members of executive management, key individuals and
country managers may, at the discretion of the Managing Director and the
Chairman of the Board, receive one-off payments up to a maximum of 30 percent of
their fixed yearly salary.

MISCELLANEOUS
The Board of Directors may deviate from these guidelines in individual cases
where there is a particular reason for doing so.
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Number of shares and votes
The total number of shares in H&M is 827,536,000. The total number of votes is
1,702,336,000.
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The Annual Report for 2009 will be published at www.hm.com on 25 March 2010. It
will then be available at H&M's head office, Mäster Samuelsgatan 46A, 106 38
Stockholm and will be sent out to shareholders submitting such a request and
stating their postal address. The Annual Report will be presented at the
meeting, as will the auditors' report, auditors' statement and the Board's
reasoned statement concerning payment of dividend.

Stockholm, March 2010
The Board of Directors
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Contact persons:
Kristina Stenvinkel, Head of Communications, +46 (0)8-796 3908, +46 (0)70-796
5440
Nils Vinge, Head of Investor Relations, +46 (0)8-796 5250, +46 (0)70-796 5250 
Jan Andersson, Member of the Election Committee, +46 (0)8-583 57470, +46
(0)76-139 5500


Press images and background information for editorial use can be downloaded at
www.hm.com


The information in this notice is that which H & M Hennes & Mauritz AB (publ) is
required to disclose under the Securities Exchange and Clearing Operations Act.
It was released for publication at 08:00 (CET) on 24 March 2010.
	
The notice of the Annual General Meeting will be published on 24 March on the
company's website www.hm.com/arsstamma and on 26 March 2010 in the newspapers
DN, SvD and Post- och Inrikes Tidningar on the website of Bolagsverket, the
Swedish Companies Registration Office.

H & M Hennes & Mauritz AB (publ) was established in Sweden in 1947 and is quoted
on NASDAQ OMX Stockholm. The company's business concept is to offer fashion and
quality at the best price. In addition to H&M, the Group includes the brands
COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group
currently has around 2,000 stores in 37 markets. In 2009, sales including VAT
were SEK 118,697 million and the number of employees was around 76,000. For
further information, visit www.hm.com.

Attachments

03232520.pdf