CAMPBELL, CA--(Marketwire - March 25, 2010) - Saama Technologies, Inc., a pure-play business intelligence (BI) solution provider, today announced the creation of a dedicated Life Sciences BI Practice to expand upon its decade of experience within the industry. Industry veteran Stan Knight was appointed to lead the practice, which offers a unique and proven combination of industry expertise, Saama-specific intellectual property automation tools, multi-shore capabilities and technology experience to help customers more quickly and effectively access, integrate and make decisions from their critical data.
"Life Sciences organizations are under pressure to grow revenue and market share with smaller workforces, thinning pipelines and tighter regulatory guidelines," said Saama CEO Suresh Katta. "Many of these unique challenges can be mitigated with access to better data -- faster. Our dedicated practice offers payor/providers, equipment makers, and bio-pharma firms the ability to access, integrate and make better decisions from their data."
Gartner analyst Steven Lefebure predicts that Life Sciences companies will need to rely more heavily on IT at all points in the value chain to improve decision making and operating results. "With patent expirations continuing, a development pipeline unable to replace lost revenue, and economic stresses causing even lower rates of medication adherence, Life Sciences companies will need to better connect IT and business strategy to develop capabilities that focus on increasing collaboration both internally and externally, accelerating transformation of business processes, and adapting to changes in the marketplace," said Lefebure.
According to Practice Leader Knight, Saama will invest heavily in the practice throughout the next year through the recruitment of additional industry business-level experts, investments in enhanced solutions (based upon Saama-specific IP), and sales expansion thought the Midwest and East Coast. The practice will leverage Saama's specific solutions and expertise to address the following five key areas:
- Leveraging Longitudinal Patient-Level Data;
- Commercial Regulatory Compliance;
- Clinical Trial Operational Efficiency and Oversight;
- Measuring Field Force Effectiveness; and
- Marketing Program ROI.
"This practice is an extension of our substantial success in the industry," said Knight. "We've spent more than a decade focused on this market and have provided mission-critical BI solutions for multiple large Life Sciences firms, including two of the world's top three bio-tech companies," he said. "In fact, one of our key customers recently realized a significant improvement in marketing spend management by reducing delivery cycle time by 35% -- simultaneously improving compliance, and more fully realizing their BI investment."
"If you ask our Life Sciences customers what makes Saama unique, they'd say -- quite simply -- that we understand the intricacies of their data better than any other firm," said Knight. "Our customers spend millions of dollars investing in complex data sets to provide insight into the best ways to understand customers, comply with regulations, and monitor market activity. We enable them to do this by collecting, organizing and rendering their data in a way that allows much faster, and more accurate, decision making."
About Saama Technologies
Saama Technologies, Inc. is a pure-play business intelligence solution provider that has revolutionized the way organizations make decisions through business intelligence. Since 1997, the company has combined its extreme BI technology expertise, unique intellectual property portfolio and strong relationships with the industry's leading technology providers to deliver pure business intelligence to the world's largest information-focused organizations. Saama's customers are Fortune 500 organizations within a wide range of industries, including life sciences, technology, financial services, and the public sector. Saama recently acquired data-integration software and NIEM-conformance pioneer Sypherlink, which operates as an independent, wholly-owned subsidiary. For more information, visit www.saama.com.
Saama Technologies is a trademark of Saama Technologies, Inc. The names of other actual companies, organizations and/or products/services mentioned herein may be the trademarks of their respective owners.
Contact Information:
For more information, please contact:
Kristy Campbell
614.652.6883